Adam Cohen
JULY 16, 2010
Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Techipedia: Tamar Weinberg
MARCH 4, 2010
Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Two days ago, they launched a new campaign to replace the old one. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca
Mindjumpers
SEPTEMBER 10, 2010
Especially fashion retailers – the superficial industry for many ways. When Burberry created their ‘ Art of The Trench ’ campaign – an online gallery of people wearing trench coats – they had their costumers in mind. The campaign was the first of its kind to not use a large budget for hair, makeup and models.
agora pulse
JANUARY 25, 2021
Some of their tasks include: Creating a buzz around new promotions and campaigns. Responding to comments under articles using tools like Disqus, IntenseDebate, and Viafoura. Other brands such as ASOS, an online retailer, focus their attention on social media community management. Responding to fan and non-fan comments online.
Convince & Convert
MAY 11, 2010
To connect his observations to actual steps that retailers can take to PROFIT. BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign.
Justin Levy
JUNE 23, 2010
I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Well, first of all, thank you.
Expert insights. Personalized for you.
201 
Let's personalize your content