Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. The way Donovan McNabb hates T.O.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? It doesn’t matter what industry you’re in. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Mindjumpers

AUGUST 11, 2010

Launch a Word of Mouth Campaign! Think benefits for the target group and take care of blog posts, online videos on YouTube, presentations on slideshare, infographics or photos on Flickr, etc. says: September 9, 2010 at 4:57 pm [.] Five Digital Channels For Word of Mouth Marketing (mindjumpers.com) [.] Leave a Reply Click here to cancel reply.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

SEPTEMBER 20, 2010

It’s this focus on “media&# rather than “social&# that could doom this industry eventually. and are involved in multiple industries. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 3, 2010

Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Eventually, no. Im Jay Baer.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. link] jaybaer I agree Danny.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. And in this regard I'm not criticizing you so much as I am the entire industry — Forrester too. What would you do? Im Jay Baer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. This is very different to trying to reach voters direct as we decided that people listen to 'people like them' more than politicians or big budget ad campaigns.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. So we get a lot more ROI for them on forums specific to those enthusiast niches. Any good traditional media campaign doesn't ignore the smaller publications either. Are You Ready for the Opportunity Economy? Good stuff, as usual.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. Finding and sharing them is the first step toward social media success. Next one is in Greenville, SC 9/24. Im Jay Baer.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). Im Jay Baer.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. I simply cannot imagine working in an industry where status quo was the norm. Hence, the ROI of social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 23, 2010

I was literally having a conversation with a client about this exactly, “Can we get a social media campaign completed by Friday?&# , when this arrived. Having some exposure to the music industry, it can be a lot of people (label, management, label and artist-hired publicity, etc.). bolen Thank you for this. Im Jay Baer.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 159

Social Media Strategy Affiliate marketing Company 159

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow. In fact they had INCREASING demand for shovels in N.

Social Media 119

Social Media Strategy Mobile Consultant 119