Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Jason Yormark

FEBRUARY 18, 2010

My hope is that they would hit 10,000 by the end of the Mac Office Loves You campaign which wraps up 2/25. Obviously a good thing, and part of that success is certainly the group’s ability to be in the conversations. It’s been a great run, and I’m wrapping up my time with the group.

Apple 200

Apple Embedding RSS Disqus 200

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Engage them like you engage your customers, because they are your customers as well! Look at it as an incentive, a reward even.

Policies 186

Policies Education Social Media Marketing 186

Justin Levy

JANUARY 20, 2010

Think that would cause a group of people to gather ’round the vending machine? Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. But, what if it kept spitting out soda after soda, started pouring the soda for you into a glass, gave you some flowers and a pizza?

Flash Mob 246

Flash Mob RSS Feed Reader Creative Commons 246

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

OCTOBER 20, 2009

Right now the camps seem to be polarized and split into two very outspoken groups. Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. There are many sub campaigns that can fall under these, but these 4 cover the vast majority and each have their own metrics.

ROI 161

ROI Social Media Metrics Loyalty 161

Justin Levy

JULY 14, 2009

Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest , Kiva , Healthy Child, Healthy World , Environmental Working Group , and Water for People. Mashable’s Summer of Social Good campaign, for example, has a widget that does both.

Social Media 100

Social Media MySpace Widget Flickr 100

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

The Way of the Web

MARCH 17, 2010

An example of attempting to build value for the business, the public, and the market as a whole is a campaign starting today by building company Rok. Rather than feeding out information, the company is promoting a campaign to reduce VAT on property repair work from 17.5% blog comments powered by Disqus Blog Partners:

Social Media 32

Social Media Blogroll Feed Feedly 32

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. What is your take on this? Do join in.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on. It’s always-on. It’s always-on. Much needed!

Compete 115

Compete Conference Organization Social CRM 115

Jeff Esposito

SEPTEMBER 1, 2010

As Fleet mentions in his article many companies are also making one time use accounts for specific campaigns. The sheer focus of these campaigns is acquisition and does not factor in the long-term connection with these people or other areas of the customer lifecycle. link] davefleet I like your “bridge to nowhere&# metaphor.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Social Media Network Marketing

MAY 31, 2010

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. At little cost or effort, a business now potentially can reach far more customers or prospects.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Strategery

JUNE 15, 2010

From his revolutionary campaign to his first memo while in office to the Open Government Directive , President Obama has moved Government 2.0 Group hug and Gov 2.0 Barack Obama I can’t forget our current President – under his watch, “Gov 2.0″ ″ became something. became an initiative, an industry, an era.

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. Im Jay Baer.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Great thoughts, Laura! Its really very helpful for one providing social media marketing services. Im Jay Baer.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 27, 2010

I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. Im Jay Baer.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 15, 2010

Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. link] by @jlysne on #convinceandconvert blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. There are tons of free and paid tools out there that help you to monitor the conversations taking place. Im Jay Baer.

Social Media 140

Social Media Consultant Strategy Organization 140

agora pulse

JANUARY 25, 2021

Some of their tasks include: Creating a buzz around new promotions and campaigns. Responding to comments under articles using tools like Disqus, IntenseDebate, and Viafoura. Those featured special interest groups, communities of interest, and so on. This will give people a reason to visit your site or join your group.

Communities 112

Communities Forums Disqus Social Media Management 112

Convince & Convert

JUNE 2, 2010

As my “friends&# become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone? I do agree that eventually Facebook will have to apply sub-groups of Friends for any meaningful insight. I think this Diesel campaign is genius.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. “The mainstream gaming market will always be native. Im Jay Baer. How can I help you?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

NOVEMBER 20, 2009

And this isn’t just for communication classes, this would apply to political science majors (Barack Obama’s campaign anyone?), Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree? The Whole. : The Whole.

Education 88

Education Gov 2.0 Class Web 2.0 88

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. link] /via @jaybaer [link] The Homer Group RT @marketingveep @jaybaer: 80% of #brand chatter is created by 16% of people.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

JANUARY 12, 2010

When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it. Reply FreeMarket Media Group March 2, 2008 at 4:15 pm I am pretty liberal when accepting friends on the Social Networking sites. being what it has become. thus your persona’s.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. effective social media campaigns that left no question of their effectiveness. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Metrics 130

Metrics Strategy How To Tourism 130

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

Questions 160

Questions Social Media Consultant Education 160

Mindjumpers

SEPTEMBER 10, 2010

High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. When Burberry created their ‘ Art of The Trench ’ campaign – an online gallery of people wearing trench coats – they had their costumers in mind.

Fashion 251

Fashion Industry Social Media Blogger 251