article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

SMS 107
article thumbnail

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering.

SMS 187
article thumbnail

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

SMS 87
article thumbnail

7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Know Thy Customer.

SMS 60
article thumbnail

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. Yet when subscribers opt into your messages, they can also allow your brand to target them on other channels, such as SMS or social media. Cross-Promote Campaigns. Publish Email Campaigns on Social. So where should you start?

Campaign 150
article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

And they’re doing SMS, which is fascinating. And the value of an email marketing campaign has come back into fashion. I think the same is true for SMS. ” So SMS is really powerful. Get actionable analytics and save 5% using discount code: webbiquity. But what do the best influencer campaigns look like?

B2B 306