Waxing UnLyrical
DECEMBER 13, 2012
Make a video and hawk it to the Facebook accounts of all your friends and family. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. Need $5,000 to get into a recording studio? Be transparent.
Waxing UnLyrical
JANUARY 11, 2012
Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Background. Decide your hashtag. Use that to your advantage.
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Waxing UnLyrical
JULY 27, 2011
Perhaps a coupon for a free sample, or a discount code? So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign. Why are you doing it?
Waxing UnLyrical
MAY 9, 2016
Why: “Best Buy shows that it values its customers on its Twitter accounts, @BestBuy and @twelpforce, which are constantly updated with answers to customers’ questions, replies to their concerns, and discounts for its products,” writes Kylie Jane Wakefield in this still relevant case study from Contently.
Waxing UnLyrical
AUGUST 5, 2015
Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. Capability to superimpose text and drawing on photos (which Facebook is comically attempting to emulate ). Texting and emailing are dinosaurs to them. We snap together over 100 times a day.”.
Waxing UnLyrical
AUGUST 2, 2018
Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up.
Waxing UnLyrical
JULY 3, 2013
Nothing that tells me if the person wants premium clients or discount jobs. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”.
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