The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Was this a good move for the brand?

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

DECEMBER 24, 2013

Brands including MillerCoors, Heineken, Ciroc Vodka and Patron Spirits are collaborating with transportation apps (Hailo, Taxi Magic, Uber) to offer discounts on your ride home ( AdAge ). Patron Spirits is offering $10 discounts on rides from Uber to members of its online fan site, the Patron Social Club , throughout the holiday season.

Discount 164

Discount Transportation Brands Delicious 164

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Social media is used in many ways to market a successful campaign, but its uses don’t end there.

How To 114

How To Survey Content management systems Patterns 114

The Realtime Report

MAY 14, 2017

Discounts and sales, however, aren’t arrangements that you can use to bring people in every day. And there is only so much that discounts can do when there are other stores with discount signs. Far too many small business owners are intimidated by Facebook, Twitter, Instagram, and Pinterest.

Marketing 70

Marketing Class Discount Retail 70

The Realtime Report

APRIL 8, 2021

Ranging from online stores to Google search optimization and Facebook ads, the possibilities with digital marketing are endless. If it’s Christmas or New Years, do some inspirational posts for the occasion, and when selling a product or service, promote seasonal discounts during these occasions through paid ads.

Tips 135

Tips Marketing CSR Discount 135