agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. Cross-Promote Campaigns. Invite social followers to join, and give them an incentive, such as a welcome discount.

Campaign 150

Campaign Social Media UGC Marketing 150

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Social Media Strategies Summit

SEPTEMBER 28, 2023

Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%. Many brands build social proof by incorporating a hashtag feed into the footer of their email campaigns. But even though we’ve already discussed emails, cart abandonment campaigns deserve mentioning separately.

UGC 224

UGC Content Bazaarvoice Hashtag 224

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

Advertising 217

Advertising Facebook Aggregator Eventful 217

Social Media Strategies Summit

JANUARY 2, 2020

With the increased spending and pressure to make the 4th quarter count, consumers are inundated with social campaigns, ads, special offers, and email messaging. At their worst, these campaigns often fall into the noise without having much of an impact. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

Campaign 134

Campaign Retail Loyalty Marketing 134

agora pulse

NOVEMBER 8, 2019

Capture users’ interest and nurture them every step of the way until they’re ready to purchase by using highly targeted Facebook ads. Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. Istead, you need to have a Facebook sales funnel in place. Generate awareness.

Facebook 159

Facebook Discount Campaign Upcoming 159

Jon Loomer

FEBRUARY 1, 2016

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. For an evergreen Facebook ad campaign to work, you need an effective trigger.

Examples 113

Examples Campaign Facebook Newsletter 113

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. Alternative Black Friday Campaigns #1: REI’s “Opt Outside”.

Campaign 80

Campaign Instagram Apparel Discount 80

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic. The reason this happens is often quite simple.

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Campaign How To Facebook Overview 146

Jon Loomer

FEBRUARY 25, 2020

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I’m running a Facebook ad that sends people into a Messenger conversation. What’s your monthly Facebook ads budget? If I leave targeting at Worldwide, Facebook will focus on getting results at the lowest cost. Advanced: 34%.

Survey 206

Survey Facebook Advertising Consultant 206

Firebelly

MARCH 23, 2010

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? To receive discounts and promotions. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion.

Discount 111

Discount Facebook Paid Search SMS 111

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Social Media Strategies Summit

JULY 28, 2021

They are often on the lookout for lucrative deals and discounts. Use the custom advertising features offered by the social media platforms to launch your advertising campaigns. For example, Facebook allows advertisers to make dynamic lead generation ads. What a simple way to get leads on Facebook! Referral Campaigns.

Social Media 264

Social Media Discount Influencer B2B 264

Mindjumpers

JANUARY 9, 2013

Now Facebook introduces Facebook Poke. Incorporating their Snapchat presence in their very active Facebook presence with both posts and a dedicated Snapchat-tap, they urged their fans to add their Snapchat-profile, send a photo of themselves enjoying a 16Handles-flavour and wait for their reply. Facebook Poke.

Facebook 247

Facebook Discount Marketing Retail 247

Keyhole.co

MAY 29, 2023

billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand.

Campaign 52

Campaign Social Media Hashtag Trends 52

Social Media Strategies Summit

NOVEMBER 18, 2020

Build Brand Loyalty with Discounts and Coupons. Social media users love coupons and discounts. In fact, 63% of people actively follow brands just to seek out offers and discounts. Discounts and coupons are useful for enticing first-time buyers as well as scoring repeat sales. Image via Facebook. Image via Twitter.

ROI 246

ROI Social Media UGC Discount 246

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

Advertising 238

Advertising Social Media Strategy Authentication 238

Keyhole.co

OCTOBER 1, 2020

For business owners and marketers, this is the perfect time to start planning your holiday marketing campaigns so that you can make the most of it. At the same time, it may be easy to shy away from planning your holiday marketing campaign because there’s so much involved in the process. Jump Links 1. Start Planning Early 2.

Campaign 104

Campaign Marketing How To Discount 104

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Offering incentives like discounts or free products helps to encourage people to spread the word about your business.

Discount 124

Discount Marketing How To B2B 124

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse.

Types 317

Types Facebook Notification Survey 317

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. People love getting something in return, so offer a special discount, a free ebook, or access to exclusive content for those who sign up. Promote your social media channels in your email campaigns.

Campaign 52

Campaign Social Media Marketing Metrics 52

agora pulse

JANUARY 16, 2019

Not all Facebook audiences are created equal. Therefore, if you are not showing Facebook ads to your website visitors and using website custom audiences, you are missing out on huge untapped revenue for your business. I’ll also show you how to create a full ad campaign that targets this audience.

Facebook 118

Facebook How To Discount Campaign 118

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing? For example, 69% of adults in the United States use Facebook.

Brands 52

Brands Facebook Marketing Advertising 52

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. Because if you own the data, no one will stop you from using it in your marketing campaigns. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source.

Trends 298

Trends Social Media UGC Marketing 298

Jon Loomer

APRIL 18, 2018

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

Analytics 167

Analytics CPA Facebook Advertising 167

Jon Loomer

SEPTEMBER 18, 2018

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Discounts and free shipping abound. Source: Facebook IQ Study. Source: Facebook IQ Study.

Facebook 164

Facebook Upcoming Advertising List 164

SocMed Sean

AUGUST 26, 2018

The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campaign that is focused on driving traffic to my blog? Can a Facebook ad campaign drive enough traffic and ad impressions to pay for itself?

CPC 210

CPC Facebook Cost Buy 210

agora pulse

JUNE 21, 2018

To split test your Facebook ad creative you had to create two or more ads in the same campaign to see which one was more effective. Ready to split test your Facebook ad creative? To get started, select the split test checkbox at the campaign level when you choose your objective. Creating Your Campaign.

Facebook 106

Facebook Discount How To Statistics 106

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Globally, more than 500,000 Halloween events were planned on Facebook in 2017. Facebook found that planning for the holidays starts as early as November 1st. Ready to jump in? Q4 content calendar [ Downloadable ]. Download full-size image]. 31 October – Halloween. 31 October – Halloween.

Small Business 98

Small Business Campaign Content Eventful 98

agora pulse

MAY 18, 2017

Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place. What Is a Facebook Sales Funnel? The 4 Stages of a Facebook Sales Funnel.

Facebook 138

Facebook Discount Organization Campaign 138

Jon Loomer

JANUARY 15, 2020

Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. Thanks to Facebook’s constantly improving machine learning, the Conversion objective, using optimization for purchases, has become the go-to campaign objective for direct response advertisers.

How To 201

How To Campaign Types Advertising 201

agora pulse

MARCH 6, 2019

Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers. These are populated with people who don’t know your business yet and haven’t see your ads on Facebook.

Video 127

Video Facebook How To Campaign 127

agora pulse

NOVEMBER 26, 2020

The discount price will be until Dec. Andrea’s Top Secret Swipe Files for Facebook Ads. Get Andrea’s private files and templates for Facebook Ads for only $27 (for a limited time). That includes: A formula for writing great headlines and Facebook Ad copy for higher conversions. Andrea Vahl. 50 inspiring ad examples.

Discount 135

Discount Marketing Price Social Media Management 135

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Was this a good move for the brand?

Hashtag 147

Hashtag Campaign Case Study Banking 147

Buffer Social

AUGUST 31, 2017

If you’re thinking of running an influencer marketing campaign, it can be a little daunting: How to do I discover the right influencers? We’d love to help you answer these questions and more… Here’s a step-by-step guide to help you run a social media influencer marketing campaign. Coordinate the campaign.

Influencer 111

Influencer Campaign How To Collaboration 111

Webbiquity SMM

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Small local businesses should enable Facebook ratings and reviews immediately. According to “The numbers,” 80% of individuals are more likely to buy if they see positive Facebook reviews.

comScore 299

comScore Marketing Case Study Review 299