Buzz Marketing for Technology

SEPTEMBER 22, 2010

It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company! Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Bravo AT&T! Tweet This!

iPhone 258

iPhone Reputation B2B Social Networking 258

Mindjumpers

MARCH 22, 2012

This is also an effective way of analyzing the effectiveness of your campaigns. Currently this is limited to Google+ and those signed up to the company’s Social Data Hub such as Disqus, Blogger, Digg, Reddit and TypePad. This helps in keeping a tab on the interaction and circulation of the content.

Analytics 239

Analytics Report Google Disqus 239

Bill Hartzer

DECEMBER 27, 2010

Here is some interesting information from the Gleanster Social Media Marketing Report: – Consumer product companies are paying their agencies big money to incorporate social media into their marketing campaigns. – But the ROI on this effort is still squishy at best. That’s totally right-on target. – Challenges.

Research 113

Research Report Cymfony Social Media 113

Saying It Social

FEBRUARY 17, 2010

A social media marketing campaign does not produce results over night. A social media marketing campaign requires constant maintenance, it is not a “set-and-forget&# type operation. ROI from a social media marketing campaign can not be specifically determined at the start of a program. Do not be afraid!

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Firebelly

SEPTEMBER 2, 2010

Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Firebelly at Brainstorming & Social Media Optimization Summits : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview. View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Webbiquity SMM

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Confusion over these measurements has fueled the social media ROI debate. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Review 152

Review Social Media Marketing Handbook 152

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Have a great weekend everyone!

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Bill Hartzer

MAY 18, 2010

The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. David also speaks regularly about Local Search Marketing at the Search Marketing Expo and Search Engine Strategies conference series. Share this on del.icio.us.

Engineering 112

Engineering Conference Marketing Hotels 112

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. This role may cross multiple clients inside an industry vertical. Excellent team building and leadership skills.

Engineering 100

Engineering Marketing Skills Analysis 100

Proactive Report

JULY 3, 2011

These two factors are the yardsticks by which many social media branding campaigns are measured. A colleague of his sees it and adds your video to StumbleUpon and a follower there posts it to Digg. There is real ROI in mapping your social graph and making it possible for your stakeholders to share your content.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.

Communities 237

Communities Twitter Web 2.0 ROI 237

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. ” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Changes that lower overhead or introduce new products and services automatically drive ROI. Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. JeffBullas.com How to measure social media.

Metrics 130

Metrics Strategy How To Tourism 130

Buzz Marketing for Technology

MARCH 23, 2010

Social Media is not a campaign it’s a commitment! Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

Social Media 211

Social Media Retail Loyalty B2B 211

Bill Hartzer

AUGUST 31, 2010

What was the client’s ROI of their search engine optimization efforts? Can you describe and/or produce recent successful search engine optimization campaign results? How many search engine optimization campaigns have you been involved with? Do you offer ROI analysis? What will happen if our relationship is dissolved?

Engineering 150

Engineering Questions Company CPC 150

Buzz Marketing for Technology

APRIL 1, 2010

How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz.

B2B 252

B2B Content Marketing Press Release 252

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. Also, one story on the Digg home page does not an expert make. For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Kikolani

SEPTEMBER 10, 2010

How to piss off an online community – examples from the latest changes to Digg, Facebook, Sphinn, and Twitter. First, the four different types of people you want to reach are: Directors – these types want the bottom line, results, ROI, stick to the facts, and like less creative content. Increase traffic to CTA.

Mashup 116

Mashup Resources WordPress Press Release 116

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. So those who are running social media campaigns should be aware of that! The big question of return on investment comes up often.

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

OCTOBER 5, 2010

Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. Guest author Frank Podlaha explains how to craft a search strategy and then use tools like LocalChirps , Twitscoop and Radian6 to cut through the clutter on Twitter and find exactly what you’re looking for. Share this on Bebo.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 17, 2011

In response, 60% of B2B marketers increased their spending on social media efforts last year, and there is growing acknowledgment that hard social media ROI isn’t everything; the top reasons cited for using social media marketing include demonstrating though leadership, generating greater awareness, and engaging customers. Related Post.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

FEBRUARY 9, 2013

But much like trying to produce a mega-successful content marketing campaign, most of us can see the benefits in doing it, yet can’t put our finger on just how to get there. Assuming you both have social bookmarking profiles, use Reddit, Digg and StumbleUpon to bookmark each other’s posts. Are you a graphic designer?

Blogger 41

Blogger Google Blogosphere Posterous 41

Convince & Convert

MARCH 9, 2010

So we get a lot more ROI for them on forums specific to those enthusiast niches. Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. Good stuff, as usual.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. In the social media sphere, these are the guys who spam sites like Digg and other niche social bookmarking sites with totally off-topic spam. Lots of promises, not much skill, close to zero ROI.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

ProBlogger

MARCH 11, 2014

I’ll discuss re-using your content in five awesome ways that will save you time, energy, and increase your content ROI in the new year. And syndicate on sites like BizSugar , StumbleUpon , Delicious , Digg and Diigo. In this article I’ll dive into content marketing smart, not hard. Introduction to content marketing smart. General'

Content 52

Content Case Study eBook Statistics 52

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. And my favorite: “The ROI of social media is that your business will still exist in five years.&#.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Social media marketing is a tremendous challenge, especially now that the market has become saturated with experts who clearly think that bringing their Digg front page success means that they’ve just launched a successful consulting business and can immediately sell their services to the highest (lowest?) Much like SEO.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 159

Social Media Strategy Affiliate marketing Company 159

Writtent Blog

JULY 6, 2016

Only 41% of marketers are sure that they can adequately measure their social media ROI. Good news for those marketers who have chosen to prioritize blogging: they are 13x more likely to enjoy a positive marketing ROI. At the same time, 15% of users prefer Digg, reddit or Slashdot for such purposes. Image Credit: eMarketer.

Strategy 83

Strategy Hubspot B2B Blogger 83