Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. And I stumbled upon this concept while working on a Facebook Ad campaign. Tweet This! Share this on Facebook.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Kikolani

FEBRUARY 18, 2013

Moms, on the other hand, aren’t hanging around Digg or Linkedin. What’s the point in starting a social media campaign if you’re not going to go in strong? When you read about the social media campaigns of established marketers you may feel the desire to develop a wide campaign across a lot of platforms or keywords.

Trends 142

Trends Social Media Tumblr Campaign 142

Saying It Social

FEBRUARY 17, 2010

A social media marketing campaign does not produce results over night. A social media marketing campaign requires constant maintenance, it is not a “set-and-forget&# type operation. ROI from a social media marketing campaign can not be specifically determined at the start of a program. Do not be afraid!

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Idaconcpts

AUGUST 23, 2010

There are many blast software packages that will target a large group of people who aren’t likely to buy your product. Be sure that you’re able to target your blast group with as much precision as possible. Target Your Recipients Carefully. Others allow you to customize your recipients. Email this to a friend? Tweet This!

Technorati 142

Technorati Construction StumbleUpon Digg 142

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Related posts: Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor? Share this on del.icio.us.

Brands 114

Brands Klout Reputation Digg 114

Saying It Social

APRIL 23, 2010

Chris Mechanic of WebMechanix explains from a Search Engine Optimization standpoint: From: [link] Share this: StumbleUpon Digg Reddit April 23, 2010 - Posted by akstout18 | Uncategorized | first page of google , google search , search engine optimization , seo , social media for business , social media marketing 5 Comments » Great article.

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Laurel Papworth

SEPTEMBER 21, 2010

Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. The Digg Situation. The new Digg looks, therefore, like a mix of Facebook, Twitter, and RSS. Strangers become friends.

Influencer 85

Influencer Digg Social Networking Communities 85

Firebelly

JANUARY 14, 2010

Flickr : There is a great Flickr group called MLK BLVD that contains images of Martin Luther King, Jr. Details have been updated for 2010. Martin Luther King, Jr. Day is Monday, January 18. Below are 4 ways you can celebrate his legacy with social media. Boulevards from across the country. It makes for an interesting tribute.

Social Media 118

Social Media Syndication Flickr Paid Search 118

Webbiquity SMM

MAY 24, 2010

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. It takes time, but the payback can be much more lasting than a typical “marketing campaign&# as well. Okay, so not just anyone can do it, but it’s not rocket science either.

Social Media 220

Social Media Marketing Cost Guidelines 220

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Account Directors report to the Group Director, who is responsible for leading industry vertical areas of expertise.

Engineering 100

Engineering Marketing Skills Analysis 100

Firebelly

JUNE 11, 2010

Group lists top five social media risks for businesses By Sharon Gaudin As businesses increasingly try to figure out how to use social networking tools in the enterprise, an IT governance group has released a ranking of the top five risks social media poses to companies. Firebelly Memo: This number is only going to grow.

Social Media 100

Social Media News Paid Search Microblogging 100

Bill Hartzer

JULY 22, 2010

The Organic Search Marketing Strategist applies their SEO and Marketing skills and experience to develop SEO campaigns that increase visibility, drive qualified traffic to their client’s sites and build/buy tools to help the SEO group become more effective. ICONSTAFF has an opening for an Organic Search Marketing Strategist.

Engineering 107

Engineering Organization Marketing SEO 107

Kikolani

FEBRUARY 7, 2011

A great example of this is the Cadbury’s Spots vs Stripes campaign, which has two groups of more than 35,000 fans each and, while asking people to argue the most inane of questions – which is better, spots or stripes? – Inside the New Digg, Including New Auto Submit Feature. And where are they holding this debate?

Influencer 161

Influencer Facebook How To StumbleUpon 161

Webbiquity SMM

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Dana Larson | Expert Bits.

Review 152

Review Social Media Marketing Handbook 152

Bill Hartzer

OCTOBER 6, 2009

On October 14, 2009, I will be speaking (as part of a panel of other great speakers) to the Dallas Fort Worth Search Engine Marketing Association (a trade group that I help found) about link building, the part of search engine optimization that can be pretty controversial at times. Does it matter? Subscribe to the comments for this post?

Engineering 98

Engineering Strategy Technorati StumbleUpon 98

Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. Love how easy it is to read and interpret.

Postrank 134

Postrank Analytics Tools Klout 134

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Can One Bad Tweet Taint Your Brand Forever?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week. The deal marks the Californian internet giants latest move to improve its standing in the social web, after a series of troubled attempts. Have a great weekend everyone!

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

FEBRUARY 2, 2010

Here is the video describing the campaign on Pepsis YouTube channel : [Video URL: [link] ] Coca-Cola Coca-Cola will be using its Super Bowl ads to promote its Live Positively Facebook program where people can send their Facebook friends a virtual Coke. You can also catch a sneak peak of their Super Bowl commercial after sharing.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

JANUARY 15, 2010

Facebook, Twitter 2-way Lifeline for Haiti By Judy Keen A photographer documenting a missionary groups work in Saint-Marc, is among many people using social-networking sites to share news and photos, ask for help finding missing loved ones or seek donations. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

OCTOBER 21, 2009

Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, details on the third film will be released soon. Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview. Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview. Having trouble reading this image?

Film 100

Film Embedding Paid Search SMS 100

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Justin Levy

JULY 14, 2009

Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. The beneficiaries included Sustainable Harvest , Kiva , Healthy Child, Healthy World , Environmental Working Group , and Water for People. Mashable’s Summer of Social Good campaign, for example, has a widget that does both.

Social Media 100

Social Media MySpace Widget Flickr 100

Bill Hartzer

MAY 7, 2009

Wright’s work for his clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the PRweek awards. His frequent contribution of articles, columns and quotes to various national and trade publications are widely read and cited.

Reputation 98

Reputation Hotels Airlines Wikipedia 98

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Proactive Report

JULY 3, 2011

In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. These two factors are the yardsticks by which many social media branding campaigns are measured. The Social Graph is the representation of our relationships.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Share this on del.icio.us.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

MAY 30, 2010

14 hilariously effective online campaigns by iMedia Connection. 2009 The Year in Social Media by The Group News Blog. Comic Relief – The Process by Web Marketing Therapy. What stop signs would look like if they were designed by clients and advertising agencies. It’s not pretty, but it is funny. and Windows 386 are priceless.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 105

Social Media Marketing Digg MySpace 105

Laurel Papworth

APRIL 26, 2011

Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). threatening to sue Whirlpool.net.au on behalf of 2Clix ( 2Clix Sucks ?). Law as bullying tactic rarely works, it just incenses the community.

Communities 112

Communities Comments Badge Airlines 112

Laurel Papworth

OCTOBER 1, 2011

Representational democracy means taking your voice and handing it over to a small group of people to represent the masses. Digg started censoring discussions on a legal issue and found themselves at war with millions of members. See The Hole That Digg Dug. Very important when communication tools are primitive.

Journal 111

Journal Flash Mob Communities Digg 111

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

Hootsuite

AUGUST 17, 2022

” Sure, you can keep your bookmarks to yourself, but it’s just as easy to curate bookmarks for the public — or specific groups. Trending topics on Digg. Digg launched in its current form in 2012, and is a long-running news aggregator that many believe was the inspiration for Reddit. Rank your content. Free to use.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

The Marketing Blog

NOVEMBER 25, 2007

For passionate bikers and sports watch lovers there’s a Fastrack group on Facebook. The group is a platform to bring the biker community together – from India and overseas – to discuss trends, issues, products & offers, tips & advice, events and more…related, of course, to biking and maybe the great outdoors.

Social Media 100

Social Media Web 2.0 Startup Flickr 100