Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Facebook.com — Create a social media storefront on your company’s Facebook page using tools like Storefront Social or the Payvment E-commerce Storefront app. You can get your audience involved in anything from campaign creation to charitable causes. Move from Conversations to More Direct Involvement. Go Offline.

Social Media 249

Social Media Strategy How To Foursquare 249

Firebelly

NOVEMBER 30, 2009

A recent survey shows that 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday. Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. Deals range from slashed prices to free shipping. You'll likely receive someCyber Monday specials from those stores.

Retail 100

Retail Paid Search SMS Syndication 100

Myrland Marketing

OCTOBER 6, 2010

Yesterday, he engaged his audience with the informative, somewhat controversial to some in attendance, idea that Facebook is where we as marketers, entrepreneurs, service providers and businesspeople need to be spending our attention. 1) &# By this time next year, you, as a brand, will spend more time on Facebook than on Twitter.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. The 800-pound Gorilla – Facebook. Source: Facebook, April 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Review relevant Statements of Work for their accounts and developing pricing/discounting recommendations.

Engineering 100

Engineering Marketing Skills Analysis 100

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Share this on Facebook. 5 Problems With Measuring Social Marketing by Web Worker Daily.

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Pam says that she’s experienced great service and low prices (especially with their Twitter discounted rate) — and the “rooms were spacious&# too. This article is an example of that.

Hotels 245

Hotels Social Media Communities Discount 245

Justin Levy

JULY 14, 2009

Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You can read about the results here.

Social Media 100

Social Media MySpace Widget Flickr 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

Facebook 279

Facebook How To Marketing URL 279

Firebelly

AUGUST 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now.

Facebook 182

Facebook Foursquare Paid Search Discount 182

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

For the entire day, I discounted the idea that anything would be wrong (and that it was really a cold, after all). with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

Reputation 125

Reputation Chemicals Issues Products 125

Techipedia: Tamar Weinberg

AUGUST 26, 2009

If you have a Facebook Fan page, look at what people are saying. Shower them with discounts or monetary compensation. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Does brand evangelism work?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Buzz Marketing for Technology

JUNE 27, 2008

Home the browser Campaign 2008 News & Politics Arts & Life Business & Tech Health & Science Style & Shopping Travel & Food Sports Slate on NPR Video PRINT DISCUSS E-MAIL RECOMMEND Facebook MySpace Mixx Digg Reddit del.icio.us Have fun on Facebook. Sorry about the long paragraph. (

Nielsen 279

Nielsen Pluck MySpace Study 279

Kikolani

AUGUST 27, 2010

7 Facebook marketing tips from the pros – great tips from the top industry pros. 35 of the best Facebook guides of 2010 – posts on Facebook marketing, advertising, search, SEO, apps, tools, and much more. 10 Facebook advertising tips for brilliant marketers – not your average tips either! Link Building.

Mashup 139

Mashup Resources Domain Name WordPress 139

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I did this with a web designer that I have chatted with often, he offered a discount and I “forced&# him to take his full price.

Products 267

Products Consultant Price Social Media 267

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Leverage Facebook advertising to gauge the audience opportunity. Research other fan pages to see what those Facebook users are not getting elsewhere and give it to them.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Viper Chill

MARCH 18, 2010

I did get to work on some very cool campaigns, especially with Hewlett Packard (who are one of the rare companies willing to test new ideas in this space) but after a while I really started to hate my job. I have deactivated my Facebook profile (this is probably temporary) as it steals far too many minutes in my day. I love that.

Buy 68

Buy Sites Questions Project 68

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Social media marketing is a tremendous challenge, especially now that the market has become saturated with experts who clearly think that bringing their Digg front page success means that they’ve just launched a successful consulting business and can immediately sell their services to the highest (lowest?) Much like SEO.

SEO 178

SEO Social Media Marketing Digg 178

Webbiquity SMM

AUGUST 26, 2010

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics.

Advertising 215

Advertising Facebook Marketing B2B 215

Socialized

MAY 21, 2010

Below the two girls is a link to a Facebook page, and to the right, links to Facebook and Twitter. It was all over Twitter and Facebook. So it went to all my Twitter followers and then over to FriendFeed and Facebook. Facebook users can easily “like” a friend’s status, RSVP to the event, and fan the Facebook page.

Social Media 240

Social Media Foursquare Digg Eventful 240

Writtent Blog

JULY 6, 2016

86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads. Blogs and their share in cross-platform marketing: Nick Bianchi says that the conversation generated around his #RoadTripATT campaign was amounted to 37 million impressions and 145,000 engagements, while an extra makeweight of 2.7 Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83