Waxing UnLyrical

JUNE 7, 2011

Finally, Courtney Vaught , who’s an account manager with them, convinced me to get a demo of the system, with no strings attached. And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. This thing is hawt!&#

Influencer 226

Influencer Klout Activities Issues 226

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Don’t want to follow Twitterers who aren’t following you? This tool makes unfollowing non-followers easy.

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

AUGUST 31, 2011

What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade. Mashable provided the best usage patterns over a week 1 period.

Press Release 142

Press Release Patterns Marketing Klout 142

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

MARCH 22, 2012

Get a demo.” I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people. I’m not looking at Klout scores. The reason people donate to political campaigns is not to necessarily influence policy, but it’s to at least get into the metaphorical inbox.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Get a demo.” I will make it a part of what we do for every campaign, but I’m not going to reach out to the same people. I’m not looking at Klout scores. The reason people donate to political campaigns is not to necessarily influence policy, but it’s to at least get into the metaphorical inbox.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114