Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business.

B2B 69

B2B Influencer Strategy Industry 69

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? That is, random promotions with no end-goal, strategy, or definition of “success.” This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Clearly, any social listening strategy is only as effective as the keywords you track. Your campaign hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader.

Marketing 367

Marketing Syndication Adwords News 367

Audiense

JUNE 27, 2017

They are looking forward to transforming their business with strategies that they wouldn’t have been able to develop without insights from our platform. ”. The post Introducing Audiense Insights, the definitive platform for insights-driven organisations appeared first on Audiense. More than consumer insights: activation tactics.

Platform 120

Platform Analysis Influencer Activities 120

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. 2022 Wrapped: SMM Edition @Spotify : Your publishing playlist @Grammarly : Most frequently used words @SlackHQ : Top reacjis to campaign pitches @canva : How many _final_final_ForRealFinals you created.

Strategy 106

Strategy Metrics Team Social Media 106

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It also does not shy away from getting its hands dirty in ad campaigns. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Advertising 145

Advertising Campaign Social Media How To 145

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. Is TikTok a good marketing opportunity for businesses in 2022? billion active users and 2.5+

Trends 147

Trends Strategy Marketing Authentication 147

The Realtime Report

OCTOBER 29, 2019

Surefire Strategies in the Social Media Marketing World. You’re trying to build a strong social media strategy for your business, and honestly, it shouldn’t be this hard! The best way to hit the mark with your social media strategy every time is to become absolutely obsessed with your ideal audience. Keep reading.

Social Media 119

Social Media Strategy Marketing Study 119

Jon Loomer

AUGUST 9, 2023

If you hover over it, you’ll get a quick definition. Click the link to get the full definition. Campaign Structure 5. READ: How to Create a Meta Ads Campaign: A Complete Guide This post walks through the entire process of creating a campaign from start to finish. Here’s an example. How This Works 7.

Advertising 148

Advertising Campaign Cost Compete 148

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). B2B companies have an attention problem.

Campaign 147

Campaign Marketing B2B Conference 147

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? They’re the ones selling.

Training 172

Training Forums Team Curation 172

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long.

Video 231

Video Trends Marketing Mobile 231

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader.

Marketing 195

Marketing Syndication Adwords News 195

Visually SM

MARCH 15, 2016

Iron out your objectives, build a strategy and be prepared to change at the drop of a dime to respond to your customers’ needs. Some people refer to this strategy as the need to “fail fast.” Definitely take the time to document what worked and what didn’t when your campaign is over. So dust off and let’s go!

Social Media 162

Social Media Strategy Campaign Notification 162

BeingOptimist

JULY 15, 2021

So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021. By coming up with a bold marketing campaign blended with a very powerful CTA along with specific goals, brands can execute and measure their returns on investment. Discover the Platform. Use Tutorial Videos.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy.

Advertising 110

Advertising Strategy Facebook How To 110

Small Business Mavericks

AUGUST 27, 2014

Do you have the right campaign settings? Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t finish first. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated.

Adwords 121

Adwords Campaign Tips CPC 121

Visually SM

MARCH 15, 2016

Iron out your objectives, build a strategy and be prepared to change at the drop of a dime to respond to your customers’ needs. Some people refer to this strategy as the need to “fail fast.” Definitely take the time to document what worked and what didn’t when your campaign is over. So dust off and let’s go!

Social Media 150

Social Media Strategy Campaign Notification 150

Sprout Social

JULY 13, 2022

You just need to gut-check your strategy against the right data. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t. It can also impact their bottom line.

Social Media 98

Social Media Strategy Statistics Trends 98

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. Even if your brand isn’t active on TikTok, partnering with influencers or brand ambassadors can be a great way to expand your reach without a full-blown brand TikTok strategy.

Trends 144

Trends Influencer Strategy Hashtag 144

Hootsuite

OCTOBER 19, 2021

Read on for 14 essential strategies for getting more views on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Strategy 139

Strategy How To Hashtag Trends 139

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. definitely. ? It also gives you a consistent audience.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 98

Metrics Influencer Marketing Survey 98

Oktopost

JUNE 19, 2023

That is the digital marketer’s bread and butter, and demonstrates precisely how important a streamlined social media management strategy is needed to support lead generation. This is far more effective than a run-of-the-mill ad campaign. Social media marketing is one of the most scalable lead generation strategies you could implement.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof.

Influencer 100

Influencer Brands Collaboration Authentication 100

Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. There are so many definitions of what an influencer is. However, after some research, we pulled together these definitions and noticed they all had the following key characteristics.

Influencer 90

Influencer Strategy Marketing Overview 90

Visually SM

MARCH 15, 2016

Iron out your objectives, build a strategy and be prepared to change at the drop of a dime to respond to your customers’ needs. Some people refer to this strategy as the need to “fail fast.” Definitely take the time to document what worked and what didn’t when your campaign is over. So dust off and let’s go!

Social Media 100

Social Media Strategy Campaign Notification 100

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. What is B2B influencer marketing?

B2B 117

B2B Influencer Brands Marketing 117

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. What other brands peak their interests? This includes: Take the time to listen.

Brands 148

Brands Marketing Real Estate Collaboration 148

MegaBytee

FEBRUARY 2, 2021

Producing leads with Pay Per Click campaigns can be a daunting task. Three terrific strategies to increase its lead quality. Pay-per-click follows the acronym PPC, which is an online digital marketing strategy. PPC campaign operates by the bidding strategy and brings your website more potential customers.

Strategy 52

Strategy Overview Campaign Google 52

The Realtime Report

JUNE 10, 2019

The 5 Best Shopify Apps to Boost Your 2019 Sales Strategy. We have rounded up a list of must-have Shopify apps to boost your sales strategy in 2019: Omnisend. Robust segmentation to send out highly targeted campaigns. Your sales strategy is only as good as the tools you use. But fret not! Customizable signup forms.

Strategy 96

Strategy Price Widget SEO 96

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. How It Impacts Campaign Construction Most advertisers miss this, and it’s a behavior I’m determined to help change. But it definitely doesn’t make sense when using Advantage+ Audience.

Construction 183

Construction Cost Issues Conversation 183

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 104

ROI Influencer Marketing Survey 104

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The videos include a variety of people (and some of their pets) “sharing their views on personal goals, financial strategies, debt, retirement savings and more.” Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Keyhole.co

NOVEMBER 18, 2021

Although this industry is full of promises, much depends on a marketer’s ability to create a successful influencer relationship management (IRM) strategy. Let’s see what it takes to build and manage a high-performing IRM strategy. By definition, influencers influencer the decisions of their followers.

Influencer 52

Influencer Strategy How To Metrics 52