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Fetching Friday – Resources Mashup & Blog Headlines

Kikolani

9 ways to start a new local business using Facebook, Twitter, Groupon, and Google – it’s not as expensive as you think to start a local business with the right online resources. How to create a profitable Facebook ad campaign – a nice run through of the right settings to setting up a successful Facebook ad.

Mashup 142
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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The Social Media Analytics Compass: What and How to Measure

Razor Social

On Twitter you can run a report to see what categories of people are part of your profile. Creating a campaign to sell a specific product or service on your website needs a special mention. This level of tracking means you can go to the campaign section of Google analytics and track exactly what happened to your traffic.

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On Alice in Wonderland and Social Media

Akamai Marketing

Building up your social media presence will almost definitely take time. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Allow yourself time to grow. "We're ALL mad here" indeed. The Cheshire Cat: Truly a character this one.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. If it sounds easier than scouring Twitter profiles, that’s because it is! It’s best to outline every aspect of your campaign , create an editorial calendar , and identify the end goal. “As

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.