Hootsuite

MAY 18, 2023

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service. Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. That may have a little something to do with Twitter’s great focus on mobile…. And if you were to look at the data, it would seem to back up this theory.

Advertising 112

Advertising Social Media List Statistics 112

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps? The company has helped more than 100,000 SMB customers from more than 4,000 industries in 14 countries to create innovative and accountable Internet advertising campaigns. Yellow Pages? Social networks?

Small Business 87

Small Business Advertising Nielsen SMS 87

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 85

CPC Video Cost CPM 85

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. There are three phases when you can define locations to target: during the campaign creation process, when creating a saved audience, or when using Audience Insights. The data source they use depends on the location segment (i.e.

Facebook 166

Facebook Travel Mobile Comparison 166

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Once you’ve determined your strategy, engagement data will help you measure how well your content is doing. Share Data with Advocates. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

AUGUST 9, 2016

These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. billion of which access the social network via mobile devices. Campaigns are easy to track. Give this campaign a name. Mobile News Feed.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. Social Media and C-Level Executives.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

MARCH 16, 2017

one in five minutes spent on mobile is spent on Instagram or Facebook. Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising. Name your ad campaign. App (mobile or desktop app). In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111