Jon Loomer

OCTOBER 11, 2023

We experimented with grouping interests in one ad set and lookalikes in another. If you wanted to go after a group of people who knew who you were and were likely to convert, there were several places to start. I created a whole strategy around it using Evergreen Campaigns. Cold Targeting. Should you use a 1% lookalike or 5%?

How To 190

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Jon Loomer

FEBRUARY 12, 2024

When an exclusion is required, you should exclude that group in as many ways as possible. They consider it a “true prospecting” campaign and only go after completely new customers. Your inputs are only suggestions and people well beyond this group will see your ads. But Advantage+ Shopping Campaigns go even further.

Advertising 184

Advertising Campaign Cost Conversation 184

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

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Activities Examples Campaign Data 90

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. That said, it also shouldn’t be used in all situations.

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Construction Cost Issues Conversation 183

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

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Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. B2B companies have an attention problem.

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Campaign Marketing B2B Conference 147

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences.

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Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. This information can then be used to shape everything from campaign creative to new product development. How to create a buyer persona using data from social media. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Buffer Social

NOVEMBER 24, 2020

Ultimately, we want to give you more data and help you get better results. This new feature will help them understand what's working so that they can get better results on LinkedIn," said Ting Ba, the Group Product Marketing Manager of LinkedIn Pages. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1.

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Analytics LinkedIn Data Metrics 98

Jon Loomer

MARCH 11, 2024

Your audience can be expanded to reach people beyond that group if better results can be found. You will reach people beyond that initial group, and providing suggestions is optional. If you don’t provide them, Meta will automatically begin with your pixel data, conversion history, and prior engagement with ads as a guide.

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Advertising Groups Groups Conversation 173

Buzz Marketing for Technology

MAY 30, 2012

The role of marketing in general is under attack: There exists a large group of voices that suggest that marketing is an imprecise discipline. There is another reason, though, that points towards a justification of these short-tenures: marketing campaign failure. Social data is a boon for marketers.

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Data Campaign Metrics Project 206

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. Javier Burón.

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Resources Data Groups Groups 90

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. For instance, if one group makes up 50% of your business, half your social content should be aimed at them. Now, it’s time to gather even more data through social listening.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Some of the most successful examples of influencer marketing campaigns center on authenticity. The social media campaign achieved what happens when brands do influencer trips the right way.

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Influencer Brands Collaboration Authentication 100

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

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Campaign Social Media Hashtag Trends 52

Pixlee

SEPTEMBER 8, 2020

It takes more than just searching through stock photo libraries to find images of underrepresented groups. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Conduct focus groups to help you develop content and review content once it’s created.

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Campaign UGC Marketing Authentication 77

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Best practices maximize marketing ROI.

Metrics 140

Metrics B2B ROI Advertising 140

Jon Loomer

AUGUST 30, 2023

To determine this, Meta’s systems are constantly learning from your pixel data, conversions history, and people who have engaged with your previous ads and content. In both cases, Meta can expand the audience to reach people beyond that group. Meta is learning from your data and results. This stuff is eerily similar.

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Cost Campaign Advertising Products 186

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. As Pinterest embraces a more video-focused format, this can be a good opportunity for marketers who use video as a strong part of their campaigns. Campaigns are the highest level of advertising structure on Pinterest. Is Pinterest Dying?

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Strategy Marketing Automotive Campaign 195

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. The bottom line is that the algorithm can better learn when there’s volume of data to learn from.

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Embedding Eventful Cost Issues 162

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. What is intelligent automation (IA)?

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Strategy Sentiment Patterns Marketing 103

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. This approach leads to marketing campaigns with low response rates and wasted marketing dollars. This in turn helps you understand the attributes needed and the data you need to collect. By Andrew Wells and Kathy Chiang.

Data 79

Data Compete Analytics Survey 79

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Economist Group. What a year for sport! Samsung #DoWhatYouCant. Gatorade #LoveOfSport.

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Campaign Social Media Sports Mobile 110

Socialmedia.biz

MAY 26, 2016

W hat happened in your last marketing campaign? One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? Post by Megan Totka. ChamberofCommerce.com.

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Data Marketing Patterns Small Business 68

Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? What part does social data play in all this? What part does social data play in all this? Look at a few examples of how social data can contribute to balancing your ROI. Today, we have one of the most powerful data sources at our fingertips: social data.

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ROI Data Cost Influencer 74

The Realtime Report

OCTOBER 12, 2012

According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle. The bottom line for politicians is the ability to drive donations. political retweets by users they follow.

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Campaign Sites Twitter Compete 184

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 139

Analytics Report Social Media Google 139

Jon Loomer

NOVEMBER 20, 2022

How you filter your audience on the left will determine what data appears on the right. The filters are many of the same options you’ll have when determining ad group targeting (called an “ad set” with Facebook ads). Once you’ve chosen your filters on the left, the data on the right will reflect those changes.

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Real Estate Overview Hashtag Price 185

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

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Sentiment Banking Patterns Hotels 109

Jon Loomer

JANUARY 31, 2024

Someone visited our website and performed a specific action or group of actions that are important to us. Since it is custom, the data Meta has on a custom event is limited to individual websites. When possible, you should use standard events because Meta has global data related to those actions that can help with optimization.

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Eventful Conversation API URL 172

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Social campaigns can build awareness, engagement, and consumer trust, and social media platforms can help people share trustworthy product recommendations.

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Data How To ROI Survey 146

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Campaign Google Case Study Badge 162

Sprout Social

FEBRUARY 5, 2024

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She’s also a committee member of Black@, a Sprout community resource group.

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Social Media Authentication Communities Campaign 110

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 123

Social Media Sentiment Data Team 123

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

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Campaign Social Media Content How To 60