Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. It examines the way people think, feel, and act in response to external stimuli, such as advertising campaigns, customer service interactions, and product features.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

APRIL 29, 2021

The insights they capture should inform our campaigns, our content and our marketing plans overall. Social cannot be the team we go to after a campaign is built and say, “Here, post this.”. When we proactively work with social, we can test new ideas, creative assets and campaigns, and use the results to become more strategic marketers.

Marketing 139

Marketing Social Media Management Team Campaign 139

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Spot competitor campaigns as they launch.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

Data 60

Data Analysis Banking Analytics 60

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Audiense

FEBRUARY 8, 2017

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology. It dawned on me, why not use this data in the creation of the show too?

Data 60

Data Focus Group Compete Twitter 60

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Audience discovery is the use of social data to segment those who talk about your brand into their affinities.

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Get to your “aha!”

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

SEPTEMBER 15, 2021

Turn over a new leaf with social data and consumer feedback. With social, the world’s largest and most open focus group, brands can see innovation differently. With social, the world’s largest and most open focus group, brands can see innovation differently. Need help finding inspiration?

Apple 125

Apple Marketing Meme Sentiment 125

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Wider Audience Reach When you integrate diversity into marketing campaigns, you cast a wider net over this vast sea of potential customers. If you’re speaking to only one group, you’re excluding countless others.

Campaign 135

Campaign Marketing Authentication Loyalty 135

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Social media is used in many ways to market a successful campaign, but its uses don’t end there. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Likeable

JULY 29, 2020

Marketing is expensive, so before throwing your whole budget behind a campaign, you want it to be as effective as possible. By testing small variations in your advertising plan on two smaller segments of your audience (A and B), you can see what they react best to and gain valuable insights for your current campaign and even future ones. .

Social Media 107

Social Media Class Sample Samples 107

Audiense

JUNE 13, 2017

These can range from tactical decisions, like the copy used in online ads, through to more strategic decisions like audience targeting and personalising campaigns, products or services to the individual segments,” said Juan Fernández , Product Manager at Audiense. “We We use artificial intelligence and machine learning to segment audiences.

Sports 126

Sports Focus Group Eventful Influencer 126

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping?

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. What do people think about a certain topic or trend? What are their needs, moods and mindsets?

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In the above example, social listening produces data for each product to show which is the most popular at that moment. Identify a campaign or theme. Connect with other departments.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

DECEMBER 9, 2020

Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. . In marketing, when one campaign finishes, the next begins. We are a #strategic , forward-thinking marketing agency with a focus on social media, content marketing, and paid ads.

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Proposal Price Project Education 103

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. All of this anecdotal data helped us answer several key questions: What are the functional reasons our customers choose Sprout? Add the landscaping: Launch a brand campaign.

Brands 126

Brands Team Industry Research 126

Sprout Social

MAY 18, 2021

Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials. Setting your strategy and team up for social now, with formalized awareness campaigns, advocacy programs and expanded creative resources, is the best way to prepare for that inevitable evolution.

Social Media 111

Social Media Team Focus Group Loyalty 111

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Utilizing Instagram insights for engagement and reach Posting without data is like traveling without a map. Data will be key for finding the best time to post your Instagram Reels. Monitor analytics on a regular basis As mentioned, data is king on social media.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them. Getting qualitative data.

Campaign 165

Campaign Content How To SEO 165

Kikolani

JUNE 27, 2013

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends.

Tools 141

Tools Patterns Adwords Advertising 141

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 132

Data Social Media Metrics Analytics 132

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Webbiquity SMM

JUNE 20, 2011

That award you just won for your last brilliant email marketing campaign? Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. Always assume the entire world can see anything you do on line.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Image via BigStockPhoto.com. Sound familiar?

Data 60

Data Marketing Campaign Film 60