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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

DECEMBER 27, 2010

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. – Retailers have moved beyone customer reviews, and are giving consumers a much larger role in social selling. I took a look at the Social Media Marketing research data.

Research

Research Report Cymfony Social Media

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

FEBRUARY 23, 2009

Joel Rubinson : In a world where consumers are in control, where social media provides unprecedented velocity to the spread of messages like the reaction to the Motrin campaign, a marketer must commit to continuous learning. 50% of ad campaigns provide no sales lift. In turn, “learning” comes from hearing the unexpected.

Research

Research Social Media Cymfony Sample

Gleanster Market Research Report on Social Media Marketing

Social Media Research: Interview with Joel Rubinson of ARF - Part I

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