The Realtime Report
SEPTEMBER 5, 2012
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.
Convince & Convert
SEPTEMBER 19, 2013
The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Over the course of the campaign, 44 unique Vine shot numbers were pitched to the Airbnb community. At present, the video has generated more than 60,000 views via Airbnb’s original YouTube post.
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The Realtime Report
OCTOBER 4, 2012
Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. The campaign launched this past Monday (October 2) and will run until the end of December 2012. Watch a video explaining the campaign here:
The Realtime Report
JANUARY 8, 2013
It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ). Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today.
Convince & Convert
JULY 7, 2014
Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc. Then, based on that data, Captora automatically creates new campaigns (including landing pages and other Web copy); and/or changes existing campaigns. It’s incredibly slick.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!
Waxing UnLyrical
JUNE 17, 2011
or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. This campaign was initiated by OgilvyOne Worldwide. Crowdsourcing for war.
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