Campaign, Crowdsourcing and Transportation

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The pros and cons of social media

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Social media is an always-on focus group.

Social Media

Social Media Crowdsourcing Privacy Comparison

Social media activism: This is how you start a movement

Sprout Social

MAY 31, 2022

The more natural the connection is, the more authentic consumers perceive the campaign. For #AAPIHeritageMonth , we’re sharing how the Chinatown Transportation Research & Improvement Project (TRIP) fought for transportation equity in San Francisco’s Chinatown.?? Virtual actions with real-world impact. Opinionated.

Activities

Activities Social Media Transportation Education

Social Media Informer

The pros and cons of social media

Social media activism: This is how you start a movement

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