The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. The campaign launched this past Monday (October 2) and will run until the end of December 2012. Watch a video explaining the campaign here:

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ What can you learn from Lay’s “Do Us a Flavor” campaign?

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it.

Products 267

Products Consultant Price Social Media 267