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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

He is the author of B2B Marketing Insider , a contributor for the SAP OnDemand blog and also a co-founder of social news site Business2Community.com. Epi is a pioneer in the crowdsourcing ad model, and Founder & CEO of Ludvik + Partners @LAdvertising in NYC. Philip’s passion in life is crowdsourcing.

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