Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Paid advertising, on the other hand, works to create campaign conversions. And consider launching cross-promotional campaigns.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

FEBRUARY 4, 2018

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. The campaign led to 1,7000 user-generated images over 7 days and over 6,000 images by the fourth week. Their online campaigns and out of home advertisements prompt happy customers to share photos.

UGC 65

UGC Brands Content Crowdsourcing 65

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. What’s the ROI of a Bigfoot Sighting? Read on to find out what you’re missing.

Brands 192

Brands Organization Hosting How To 192

Sprout Social

APRIL 17, 2017

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results. Let’s say you’ve started up a campaign to promote a new product or initiative on Twitter. Sprout Social.

Hashtag 111

Hashtag Analytics Fashion Campaign 111

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 138

CSR Social Media Strategy Consultant 138

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Philip’s passion in life is crowdsourcing. ” According to Tom Grant , Ph.D,

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196