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The pros and cons of social media

Sprout Social

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Social media is an always-on focus group.

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Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them to the guy. Social Network Marketing Campaigns: Features Attributes (14). Related posts. Self obsessed journalists?

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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Bonus: Get a free, customizable social media policy template to help you easily create guidelines for your employees’s personal and professional social media use. It tracks public health threats through data points including crowdsourcing. So, they created a healthcare social media marketing campaign. Raise awareness.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. Not to mention there are more benefits from using social networking sites showing every day.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free.

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Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

compare it to social media funding, civic crowdsourcing and peer to peer industries. Look at the process: Nominating an candidate, getting local votes, filtering that vote into a bigger group, then up through the Houses, eventually to some kind of policy is very industrial revolution and not very information/digital revolution.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Following on the theme of Lisa’s post above, Lori Dicker offers a collection of indicators that your social media marketing has gone astray such as “An intern handles all your social media efforts&# and “Your company does not have a (written) social media policy&# and how to place efforts on the right track.