Twist Image

NOVEMBER 1, 2010

Part of the campaign involved an online contest where consumers could create their own Chevy Tahoe SUV commercials online. Chevy eventually changed the campaign, censored the ads and then killed the website. A few years later, Doritos launched a similar online video campaign , encouraging consumers to create their own Doritos spots.

Brands 97

Brands Crowdsourcing Content Mobile 97

Convince & Convert

JULY 7, 2014

It makes social media participation way easier, and their new iphone app – Daily – that recommends content for you to share is genius. Then, based on that data, Captora automatically creates new campaigns (including landing pages and other Web copy); and/or changes existing campaigns. Buffer does everything right.

Startup 168

Startup Crowdsourcing Badge B2B 168

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

Brands 192

Brands Organization Hosting How To 192

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz. Susan Beebe.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MAY 15, 2014

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. What can we take away from this fun and creative campaign?

Crowdsourcing 155

Crowdsourcing Campaign Case Study Team 155

Laurel Papworth

FEBRUARY 12, 2012

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. Public relations people create a social media campaign and then rush to the Press with it.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Social Media Marketing

OCTOBER 3, 2012

The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie.

Content 168

Content Crowdsourcing Construction Meme 168