Laurel Papworth
JUNE 14, 2011
Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based.
Bare Feet Studios
JANUARY 24, 2012
Online Donation Campaign: HILT has secured a matching donor. Friend, Like and share HILT photos on Flickr. I am blogging here to enlist you, dear reader , in our activities and to create an additional central clearinghouse for all of the social media assets being created! Help thank our many sponsors and donors; links below.
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Waxing UnLyrical
JUNE 17, 2011
or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. Image: buck82 via Flickr, CC 2.0. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Crowdsourcing for war. They loved them.
Social Media Marketing
OCTOBER 3, 2012
The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie. Here's a slideshow of the complete 100 "twists" : Created with flickr slideshow.
Techipedia: Tamar Weinberg
JULY 29, 2010
In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free.
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