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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5

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Close Looping Your Social Media Marketing Campaign!

Atom Thought

The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. Seems like they also extended it to offline events and seminars, not sure however what participation resulted out of it. However brands overlook a couple of factors: 1.

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10 Ideas for Holiday Campaigns on Social Media

Likeable

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Create Branded Holiday Lists.

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Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. What’s an event that could be a first for your company or brand? While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile.

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

A well-crafted contest isn’t an isolated event. They’re the ones who will read your content and take part in your events. Product development crowdsourcing. New product/event awareness. These contests are great for generating engagement, good marketing, and crowdsourcing information. Immediate sales.

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14 types of social media every marketer should know

Sprout Social

Host live events and Q&A events with customers or experts in your industry. Build anticipation for upcoming products or events with live teasers. Disappearing content is a great way to add excitement and urgency to your marketing campaigns. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms.

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