Buzz Marketing for Technology
JANUARY 12, 2010
Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results.
Buzz Marketing for Technology
FEBRUARY 2, 2010
A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.
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Buzz Marketing for Technology
MARCH 30, 2010
And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Will Facebook replace your B2B Marketing email system?
Buzz Marketing for Technology
OCTOBER 16, 2008
While a contest or giveaway on Facebook is not new, the use of Facebook as a method of crowdsourcing is. Full Disclosure - I work for BearingPoint and this is a campaign I am working on - wanted to expose my audience to this concept and would love for you to participate but only if you wanted.
Buzz Marketing for Technology
FEBRUARY 8, 2012
Another way is to use the analytics to inform your media plans and to predict the outcome of a specific campaign. Another way is to use the analytics to zero in on new messaging or even use those words to inform the SEO and SEM that you should be doing or buying.
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