Convince & Convert

OCTOBER 5, 2010

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Find Your Influencers. Not all Twitter followers have equal ability to amplify. Use twitalyzer.com to find the most influential followers in your network. A score over 30 is fairly influential).

Sysomos 142

Sysomos CoTweet CoTweet Klout 142

Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. Unless you have a blockbuster idea like the Old Spice Guy, stick with your foundations. link] Angelique Really?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MARCH 3, 2010

Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. Interesting thoughts via @jayber here: [link] [link] arikhanson What does the Exact Target/CoTweet marriage mean for you and your brand? so to carve it out is sensible. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience. Leave a comment!

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience. Leave a comment!

List 96

List Social Media Case Study Wiki 96

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133