Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

ProBlogger

APRIL 23, 2012

Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. In order to understand the true reach of your Twitter campaigns, Suster recommends a tool called Awe.sm. Twitter’s blog benefits. Twitter improves your Google Page Rank.

Tips 40

Tips Twitter Marketing Klout 40

ProBlogger

SEPTEMBER 26, 2011

This is valuable in the eyes of a potential marketer, because an active community gives the company a way to evaluate and measure a campaign’s success. The good news for a blogger is that they’re unlikely to expect a huge spike in sales from working on a one-off campaign with you. Influence: Klout Score: 70. Most bloggers are.

Company 49

Company Travel Airlines Blogger 49

SocMed Sean

FEBRUARY 3, 2013

It’s a long-term commitment, not a short-term campaign. If your blog gets big, you’ll want to monetize it (even if it’s just to support the costs/time) and you’ll have a harder time with that on Blogger and WordPress.com 44) Blogging takes time and commitment. Klout/Kred 73) Klout and Kred are games.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

OCTOBER 23, 2012

If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.” Andres Silvaa shares an infographic from Klout which shows the expected half-life of a tweet based on the tweeter’s Klout score. TwEntourage.

Tools 203

Tools Tips Twitter Klout 203

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. But if you’re not one of those fortunate brands, consider using higher-quality (probably lower-cost) human coding.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here).

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

SEPTEMBER 12, 2011

She uses the word campaign unfortunately, but otherwise it’s a helpful post. Adam Boyden details key features and capabilities of several fee-based and free (or low cost) social media monitoring tools including Sysomos , Beevolve and ReSearch.ly. How much does Social Media cost companies in 2011? percent have none.&#.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

ProBlogger

NOVEMBER 14, 2016

One analytics site I’ve had success with is Klout. The ads cost less than 50 cents per click, and I am drawing hundreds of visits per week to my blog. When you are targeting the right audience, the advertising cost on Facebook is relatively cheap. What can you do once you find the influencers you want to contact? Why is this?

Google 20

Google Alltop Blogger Influencer 20

ProBlogger

NOVEMBER 14, 2016

One analytics site I’ve had success with is Klout. The ads cost less than 50 cents per click, and I am drawing hundreds of visits per week to my blog. When you are targeting the right audience, the advertising cost on Facebook is relatively cheap. What can you do once you find the influencers you want to contact? Why is this?

Google 20

Google Alltop Blogger Influencer 20

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

MARCH 31, 2020

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Cost-per-click and pay-per-click are sometimes used interchangeably, but they’re actually two sides of the same coin. Learn more : Understanding Facebook Ads Cost. See Pay per click.

List 145

List Social Media HootSuite URL 145