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Who Really Owns Social Selling?

Convince & Convert

In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. The “last mile” in any good campaign is sales enablement. Sales Training and Enablement.

Training 172
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Integrate trending topics in your marketing campaigns. Guest post by Mehdi Hussen. Customer-centric strategies.

Sentiment 142
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10 Ideas for Holiday Campaigns on Social Media

Likeable

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Encourage Sharing and Engagement.

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. This way, you can run highly engaging campaigns and lure in more leads.

Tools 52
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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 113