Freelance Social Media

MAY 26, 2009

Social networking also allows non-profit organizations a cost effective way to promote events, educate and raise awareness, and ultimately, create an ongoing conversation and involvement between the organization and its supporters. About the author Meghan Brozanic wrote 2 articles on this blog.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Mindjumpers

JULY 27, 2010

Online business platforms, traffic tracking and business intelligence make it possible to employ fluid segmentation in a cost-efficient manner. Online business platforms, traffic tracking and business intelligence make it possible to employ fluid segmentation in a cost-efficient manner.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

AUGUST 27, 2010

The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants. Pay per click “An effective way to lower your pay per click costs is to create landing pages. Another effective feature of SMM is geo-targeting.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants. Pay per click “An effective way to lower your pay per click costs is to create landing pages. Another effective feature of SMM is geo-targeting.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Josh S Peters

JANUARY 13, 2010

What is it you’re trying to accomplish with your PPC campaign? I’m going to use 2 sample goals here on established campaigns to briefly go over some possible strategies and tactics. Increase conversion rate and lower bid cost This is one of the most common goals that PPC strategy can stem from. More clicks?

Strategy 100

Strategy SEO Lijit Buy 100

Freelance Social Media

NOVEMBER 11, 2008

If you run a PPC advertising campaign, add relevant holiday terms to your ad variations and keywords. With the economy being tight shoppers will be looking for packages and promotions to help keep the cost down on their holiday shopping. Bundle promotions for “one-stop shopping&#.

Tips 100

Tips Foursquare Technorati Disqus 100

Josh S Peters

AUGUST 25, 2009

5 /PRNewswire-FirstCall/ — OfficeMax Incorporated (NYSE: OMX), a leader in office products and services, has released new Penny Pranks videos in support of its “Back To School for Pennies&# program, featuring a different assortment of school supplies for the cost of just one penny during each week of the back-to-school season.

Social Media 100

Social Media Case Study Press Release Lijit 100

Freelance Social Media

OCTOBER 16, 2008

The entry sources are already in place wheter they be organic search results, direct entries or ppc campaigns. That sounds pretty cost effective to me. If you are currently converting at.5% About the author Jesse Sevier wrote 18 articles on this blog. About the author Jesse Sevier wrote 18 articles on this blog.

Conversation 100

Conversation Foursquare MySpace Technorati 100

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. As we all know twitter is the best applicable business effective campaign today.

Apple 154

Apple Twitter Forums Policies 154

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. You should also know which keywords have the best conversion and which ones are costing you the most per click.

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

NOVEMBER 5, 2009

Last Tuesday freelance photographer Michael Calanan was told by a friend that one of his photos were being used in a new Toyota 4runner campaign. What matter is they didn’t communicate and it’s costing them. The real rub of it is that Michael (and all the other artists involved) had no idea their images were being used.

Flickr 100

Flickr eBook Lijit Sites 100

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. So we need to be very clear on how we want to measure the success of a Social Media Network Campaign. Yes if corporates are accountable towards costs incurred then we too need to search a method on this.

Social Media 93

Social Media How To ROI Reputation 93

The Way of the Web

JUNE 24, 2010

But surely if the Government is really serious about providing universal access to broadband internet to boost the economy and help business in Britain, lowering the cost of that access for everyone has to be a good starting point. Tags: Charity / Cause · Digital Culture blog comments powered by Disqus Blog Partners:

Repository 31

Repository Blogroll Disqus Journal 31

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. The only substantial cost for you is time. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Social Media Network Marketing

MAY 31, 2010

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. At little cost or effort, a business now potentially can reach far more customers or prospects.

Social Media 62

Social Media Social CRM Reputation Widget 62

Jeff Esposito

SEPTEMBER 22, 2010

Sure a law firm can afford that ad space much easier than the self-service dog spa…so how does that dog spa owner get any valuable and cost-effective outreach? Well…obviously an integrated campaign is most effective, but I’m certainly biased. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

AUGUST 27, 2010

This campaign against Alabama gubernatorial candidate Tim James from Daniel Tosh shows how much of an impact a Twitter mob can have after a segment titled Is it Racist?, While the $5M that these reality stars can gain per year is great for them, think about the damage that one fist-bump to the face could cost a major brand?

Posterous 32

Posterous Creative Commons Disqus Applications 32

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media is Inexpensive False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

The Way of the Web

FEBRUARY 18, 2010

It also means that blog outreach suddenly carries a direct financial cost about resources and some freebies – something which can draw attention to the ROI and conversion rates. The post and comment which followed mainly took an anti-payment stance, which I respect, but also respectfully disagree with.

Blogger 31

Blogger Marketing Creative Commons Blogosphere 31

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. “The mainstream gaming market will always be native. Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Mindjumpers

SEPTEMBER 10, 2010

When Burberry created their ‘ Art of The Trench ’ campaign – an online gallery of people wearing trench coats – they had their costumers in mind. The campaign was the first of its kind to not use a large budget for hair, makeup and models. Not only can we see the perfect runways – we can also see how it was all put together.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

SEPTEMBER 15, 2010

Bloggers increase PR value Causes or brands have started to reach out to bloggers due to the bloggers’ ability to create a buzz online and create awareness around a certain issue, campaign or product. They have the ability to greatly improve the visibility around a campaign or product in the social media sphere. Word to the people!

Blogger 200

Blogger Social Media Campaign Issues 200

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Justin Levy

JUNE 23, 2010

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics).

Facebook 259

Facebook Marketing Privacy Class 259

Mindjumpers

JULY 14, 2010

This basically means that profits for instance comes longer down the priority list – great customer service is seldom the most cost effective way to run a business. Customer service is first priority The core of the entire company is bringing happiness and delivering a wow-effect to all everyone that gets in contact with Zappos.com.

Nielsen 223

Nielsen Disqus Social Media Fashion 223

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 19, 2010

It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It's very easy to forget that Social Media and email can work together. Great post, as usual. link] jaybaer Excellent point.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. Maybe it has to do with the size of the item or big ticket item (cost). What would you do? How can you find them? Appreciate that, thanks!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. What do you have to lose?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. If we sell out we might make money but the cost is way to high.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Thanks for sharing. Im Jay Baer.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. And of course, how many followers will become customers. Im Jay Baer.

Social Media 117

Social Media Strategy Social CRM Company 117