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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Last week the clever folks at G.1440

B2B 273
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How Twitter Celebrities Monetize Their Accounts

Idaconcpts

Kayak wanted a focused campaign that would drive traffic to their site, gain more Facebook fans, and encourage people to sign up for their “Fly Free with Friends” promotion. MyLikes contacted its portfolio of high profile influcencers to negotatate cost-per tweet campaigns. Kayak’s “Fly with Friends&# Promotion.

Twitter 132
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11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Since social media marketing is labor-intensive, we should offshore it. Not really.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Can your social media activities cost you your job? Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book!

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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget. Share this on Facebook. Tweet This!

Adwords 132
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Search Engine Marketing Job Opening: Senior Account Manager

Bill Hartzer

ICONSTAFF has an opening for a hardworking professional to manage and successfully implement search engine marketing campaigns for their client’s customer base. This person will lead a team to develop, implement, and analyze search engine marketing campaigns for these client’s that drives business results. Work: 978-521-9190 x12.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

If you want to be successful with your social media campaigns, and want a solid, and innovative way of doing so, then MutualMind is a must have for almost any business, research center, and marketing firm. Related posts: Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor?

Brands 114