Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign.

Module 100

Module Consultant Course Campaign 100

Waxing UnLyrical

JANUARY 29, 2019

Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. This is a valuable benefit, especially when carrying out targeted campaigns, ensuring that these marketing pushes are error free and on brand at all times.

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Features Marketing Statistics Template 169

Waxing UnLyrical

JUNE 7, 2011

And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. If you want to add more than 25 influencers to your list , you can , but that will cost you. This thing is hawt!&# Much has already been written. about Traackr.

Influencer 226

Influencer Klout Activities Issues 226

Waxing UnLyrical

JANUARY 24, 2011

But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

DECEMBER 28, 2019

why lifesaving drug A is more effective than lifesaving drug B (works more quickly, is more efficient, saves more lives, costs less money). If you don’t define these other factors at the outset, then you’ll have no way of knowing, once your campaign draws to a close, whether or not you succeeded. when something began.

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

DECEMBER 14, 2016

During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. Here are a few tips to nail your PR content strategy: Review your last few campaigns, identify which angles worked. satisfaction (cont) #PRprochat.

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Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

FEBRUARY 1, 2011

What are some cost-effective ways of correlating outputs to outcomes? Seth made the point that while sales is obviously one of the most-talked about business outcomes, it’s not relevant for many organizations, but that “cost savings is a universal outcome metric that could be applied to any organization.&#

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

APRIL 26, 2012

If that is the case, it’s best to re-evaluate and weigh the costs of altering your overall message for a network, or if success can be found by sticking to your preexisting messaging. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

JUNE 5, 2018

On how nonprofits can justify the use of paid advertising to donors: A3: In order for #nonprofits to reach the people they intend to help, it should be understood that it costs. #measurepr. Let your data explain the need! Show your donors why spending funding on ads is necessary. Think Google Analytics.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

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Report Committee Comparison Journal 100

Waxing UnLyrical

JUNE 8, 2011

After all, they helped me spread the word about the Blue Key campaign. By making the CustomScoop service available at no cost to the local communicators who must act quickly in the midst of a crisis, we hope to make their jobs just a little bit easier. It’s the least I can do in return.

Press Release 194

Press Release Flickr Groups Groups 194

Waxing UnLyrical

FEBRUARY 1, 2013

How do you measure PR campaigns? It just isn’t a cost-effective use of their time. Just as companies should look for agencies that are asking the right kinds of questions, they should try and find out as much about the agencies as they can. How will you help me achieve mine? Who will my team consist of? Goliath debate here.

Tips 204

Tips Consultant Proposal Flickr 204

Waxing UnLyrical

FEBRUARY 29, 2012

Disclosure: this is a client campaign I’m working on, which means I get paid to work on the campaign (primarily blogger outreach), but I do not get paid (or was even asked) to write this post. The campaign. And don’t tweet anything silly … OK, now on to today’s post.

Education 182

Education Campaign Blogger Communities 182

Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. “Which happens.&#

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

AUGUST 30, 2011

However, I would always counsel having a consistent measurement approach: At the beginning of a campaign : to set a benchmark and ensure your message is relevant. During the campaign : are there peaks at the right time? At the end of the campaign : how have we done? Have the right people engaged?

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

APRIL 22, 2016

Community member Lucy Rendler Kaplan had this to say: A3 Looking at it as a one & done “campaign” rather than developing a mutually beneficial relationship is one of the biggest I see #measurepr. A4 Each have different needs/wants exposure or well known influencers will cost you but worth it #measurepr.

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

JULY 11, 2012

Nor do they have the finances to pay a solution provider the kind of money these smart algorithms would cost. The trouble with legwork is that many companies and business owners don’t have the resources for that. But this could be a wake-up call for vendors. Danny Brown is the VP of Partner Strategy at Jugnoo, Inc.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. Umair explains that “in a hyper-competitive world where 47 billion low-cost factories from Madagascar to Fujian can churn pretty much, well, anything in the blink of an eye and for a few pennies,&# to relegate design to a backroom is a big mistake.

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Class Flickr WordPress Template 178

Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). You saw (I hope) my post on Oxfam’s Behind the Brands campaign. Please do look at their campaign and scorecard – it’s stunning and also quite mind blowing.

Case Study 240

Case Study Project Issues Insurance 240

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. One picture used to accompany one blog post cost them $4,000.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

APRIL 26, 2018

Statistics can draw us into a campaign. It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. Guest Post by Mike Connell.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

JUNE 8, 2016

Audience targeting is amazing, and the cost to reach them is pretty cheap. Inter-State Studio ran a geofilter for the local high school graduation at the end of May for 3 hours at a cost of a little less than $9. If you’re looking to kickoff a campaign, Snapchat is a channel you need to consider. But Snapchat is cheaper.

Cost 100

Cost URL Price Advertising 100

Waxing UnLyrical

JANUARY 7, 2011

Ive had other projects fall out like this, verbal and email agreements of this campaign or this project that get cancelled a month or two before they were to start. Treating one person disrespectfully will cost you at some point in your life. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class How To Health Care Comments 207

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. But if you’re not one of those fortunate brands, consider using higher-quality (probably lower-cost) human coding.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

AUGUST 24, 2016

Don’t let old content become a sunk cost. It’s the same kind of quality improvement process used in Facebook ads, email campaigns and a host of other marketing strategy. The beauty of multimedia content is that it can have a much longer shelf life than other forms of social storytelling. Nobody goes from 0-100 that quickly.

Brands 100

Brands Class Video YouTube 100

Waxing UnLyrical

APRIL 18, 2016

And building influencer relationships is one of the best ways to spread the word about your business or campaign. ” How are you building influencer relations for your brand or campaign? In today’s marketing environment, word of mouth is worth its weight in gold. Here are some ideas. ” 3. ” 7.

Influencer 100

Influencer UGC Analytics Banking 100

Waxing UnLyrical

AUGUST 19, 2011

Do you craft mindblowing ideas for a guerilla marketing campaign ( like these )? Now compare it to what it would cost to get a professional to do it. If you’re strapped for cash and your business is floundering, what do you do? . Do you read that cache of business books and ebooks you’ve accumulated? Any low whistles?

Small Business 206

Small Business eBook Survey SEO 206

Waxing UnLyrical

JANUARY 27, 2011

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. Meanwhile, we had equally prominent press accept all compd travel without blinking.

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Class Press Release Flickr Comments 279

Waxing UnLyrical

AUGUST 17, 2016

Dan Farkas pointed to a familiar campaign to show good measurement: Q3: The ALS Ice Bucket Challenge was near perfect. Dan encouraged PR pros to get every bit of value out of created multimedia: I don’t think there is a perfect campaign. because it can be expensive to create: A6: Multimedia can have higher costs.

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Startup Campaign Data Analysis 100