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The Marketing Blog

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My Contribution at PaulWriter.com

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. What is your Facebook plan?

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Social Media trumps Mass Media?

The Marketing Blog

MAY 1, 2008

Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media. It has hit the target audience in no time and ad posting didn’t cost a penny.

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