Techipedia: Tamar Weinberg

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Reduce overall costs. Additional recruitment costs. Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient. 2) Reduce the Cost Per Patient. Drive more pre-qualified patient referrals. Extended study periods.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. Marketers are being forced to find ever more cost effective ways of engaging with users. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates.

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How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend. Analyze Call Metrics to Measure Campaign Effectiveness.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

They can significantly boast the conversion rates of websites and e-marketing campaigns. Manroop is the Managing Director of Qudos Animations , an animation studio specializing in producing high impact animated web videos at an affordable cost. They can help create a memorable brand identity.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Another nice perk of being kind!

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

Before you start paying for clicks, think it out fully and deeply for your business and make sure you can communicate all the pieces to the people running your advertising campaigns. Some advertising campaigns are meant to be flighted. Do you have multiple ways to engage and reengage your customers ? Do you have enough cash ?

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. Possible downsides are cost and lack of flexibility. Engagement and community building is the time-consuming task of connecting with relevant social media participants.