Small Business Mavericks

MAY 21, 2011

In other words, if only 20 out of 1,000 recipients to your direct mail campaign respond, then you’re making out like a bandit. And what did it cost you? Anyone who has ever done any direct marketing knows that if you get a 2% response rate, then you’ve accomplished something. Now cut it half – 10 new sales vs. 20.

ROI 186

ROI Small Business Newsletter Cost 186

Small Business Mavericks

SEPTEMBER 22, 2014

PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. Marketing is exciting because it is dealing with people, and that makes the unexpected a possibility with every campaign. Paid search lets you target ads to specific searchers.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

APRIL 18, 2013

The more you know about what they’re doing, the less likely you are to get into trouble that could cost you more in the long run. Nothing can kill a campaign faster than the client not being fully committed. That will cost your business money and lower your ROI. If not, let them know.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

FEBRUARY 2, 2012

That was the case with one (of many according to social gossip) business who decided to run a campaign through Groupon. In this case , they failed to put a cap on the number of coupons sold, and when Groupon sold 450, the cost was enough to break the business. Group deals do need careful attention.

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

JANUARY 23, 2012

They are not placed in these areas for practical purposes; they are being used as part of a consumer education/branding campaign by marketers, particularly the big national brands. The cost to advertise in these publications is often prohibitive for small businesses – you can get around it.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

FEBRUARY 11, 2011

The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. Here’s what guest author Vanilla Coke has to say: Hopefully you can avoid a lot of unnecessary costs upfront which should help you with holding off on going commercial. Most of the tips are right on target.

Small Business 87

Small Business Case Study Press Release Marketing 87

Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. This really does level the playing field between big business and small business.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

JULY 18, 2013

That means you must run a PPC campaign and take notes. They’re costing you money. Today, I’m going to share with you a simple though not perfect way to find unprofitable keywords that you can eliminate from your inventory. In order to use this method of keyword management you have to establish some history.

Small Business 105

Small Business Conversation Advertising Cost 105

Small Business Mavericks

FEBRUARY 21, 2012

Before jumping in to a Twitter ad campaign, I’d be looking at my current Twitter traffic to see which pages they are going too, and whether or not there is a reasonable conversion rate. Google and Twitter share third and fourth at around 3.6%.

Adwords 105

Adwords Platform StumbleUpon Twitter 105

Small Business Mavericks

APRIL 23, 2012

Along the way, it will also help with your search marketing campaigns. Certainly less than the cost of your time to maintain a blog, and you get a professional approach to your blogging. What is important is that you have a plan and you know where you are going with your blog.

Facebook 114

Facebook Publishing Social Media Cost 114

Small Business Mavericks

JANUARY 7, 2015

It’s easy to think that everybody is excited about the campaigns that have been taking up your time, but people don’t see things this way. Another way the next big thing can flop is by underestimating the cost for consumers, in time, effort, or money. We all are limited to our own perspective until it gets gently expanded.

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

MAY 2, 2011

But your margins would be lower with a similar response by e-mail since you’d have to pay for printing costs and postage. However, successful e-mail campaigns generally produce a higher response rate. If you were to send out a direct marketing piece by snail mail, you could hope to get a 2% response, which would be awesome.

Marketing 70

Marketing Case Study Press Release Small Business 70