Sherrilynne Starkie
AUGUST 15, 2018
The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. First of all, it’s easy to buy followers and costs as little as $10 for a thousand.
Sherrilynne Starkie
JANUARY 19, 2013
The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.
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Sherrilynne Starkie
JANUARY 27, 2020
Use each member’s hourly cost of employment to estimate your budget and provide them with guidance on how much time they should dedicate to social media. Don’t forget to factor in the opportunity costs of having team members working on social media. Run one ad campaign per month. Follow and engage with one hashtag.
Sherrilynne Starkie
FEBRUARY 18, 2020
In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. Ransomware costs Canadian companies as much as $2.3 What is Earned Media?
Sherrilynne Starkie
MARCH 14, 2018
It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from.
Sherrilynne Starkie
JANUARY 29, 2018
That’s why they are great at relationships, writing and coming up with inventive campaign ideas. It provides a competitive advantage and the agility to adjust campaigns and activities on the fly. Click To Tweet This balance provides both the creativity and smart insights to plan and put in place effective programs and campaigns.
Sherrilynne Starkie
DECEMBER 18, 2017
Because Facebook ads are so highly targetable, they are extremely cost efficient. According to AdEspresso, the average cost-per-click for Canadian advertisers is 20 cents. Another option is the CPM (cost per thousand impressions) payment type. These tend to be lower in cost than CPC so work well with awareness objectives.
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