Josh S Peters
MARCH 8, 2013
Open a PPC Campaign . If done wrong, PPC advertising can cost you a fortune and eat up not only your entire advertising budget but also your general business funds. Don’t waste money and effort on campaigns that provide little return. Outside of work, she is an avid reader and enjoys spending time on the lakefront!
Josh S Peters
JANUARY 13, 2010
What is it you’re trying to accomplish with your PPC campaign? I’m going to use 2 sample goals here on established campaigns to briefly go over some possible strategies and tactics. Increase conversion rate and lower bid cost This is one of the most common goals that PPC strategy can stem from. More clicks?
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Josh S Peters
DECEMBER 10, 2010
These systems were born from several studies that showed it was far more cost effective to keep the customers you have than it is to get new ones. This made it difficult to get the most out of your campaigns and even brought about some levels of confusion when administering each with no connection. Relationship Marketing (RM).
Josh S Peters
DECEMBER 10, 2010
These systems were born from several studies that showed it was far more cost effective to keep the customers you have than it is to get new ones. This made it difficult to get the most out of your campaigns and even brought about some levels of confusion when administering each with no connection. Relationship Marketing (RM).
Josh S Peters
SEPTEMBER 18, 2009
Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.
Josh S Peters
AUGUST 25, 2009
5 /PRNewswire-FirstCall/ — OfficeMax Incorporated (NYSE: OMX), a leader in office products and services, has released new Penny Pranks videos in support of its “Back To School for Pennies&# program, featuring a different assortment of school supplies for the cost of just one penny during each week of the back-to-school season.
Josh S Peters
NOVEMBER 5, 2009
Last Tuesday freelance photographer Michael Calanan was told by a friend that one of his photos were being used in a new Toyota 4runner campaign. What matter is they didn’t communicate and it’s costing them. The real rub of it is that Michael (and all the other artists involved) had no idea their images were being used.
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