Janet Fouts

DECEMBER 12, 2014

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. This can be challenging for a small business to manage.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

NOVEMBER 23, 2010

New York’s City Harvest is kicking off a campaign that uses QR (Quick Response) codes on signage in phone booths, transit shelters and online as well. There’s no cost incurred to use the codes, (there may be service fees with the donation and your payment solution) so this is a very affordable way to reach out to new donors.

Sites 137

Sites Hosting Campaign Cost 137

Janet Fouts

AUGUST 13, 2011

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. It costs around $8 per month for a premium membership, but free accounts are available too with fewer features. Choosing your networks.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

JUNE 14, 2011

Learn how one effort, Help A Mother Out, with a start up investment of $100 and in the span of two years, developed into a national-recognized grassroots non profit, primarily utilizing free and low cost social media platforms.

Virtual World 136

Virtual World Education Collaboration Curation 136

Janet Fouts

NOVEMBER 12, 2010

.&# and uses the beer company Molson as an example of a company dominating their niche with a show of generosity in campaigns like this one. While some may say it’s easy for a big brand to afford to be generous it doesn’t have to cost a lot of money to give back to your network. Be the answer girl. Look for ways to help.

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

JUNE 3, 2013

If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Creating a Facebook campaign to deal with a crisis that started on Twitter is not going to be nearly as effective. The more the better in this case. Have a plan. Make sure you let them know you appreciate them.

Social Media 176

Social Media Construction Reputation Patterns 176