Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. In what areas are the major hard dollar costs associated with the key recommendations? The Challenge.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. Because this is one of the busiest times of year for many brands. However, you don’t own them.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

JANUARY 4, 2011

Similarly, while it might seem easy to launch into a social media campaign, if you don’t prepare properly – nail down your social media policies, engagement guidelines and escalation processes, among other things – then when issues emerge you’ll be in trouble. It’s all about the foundation.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

FEBRUARY 16, 2016

We’re in the midst of a difficult economy – particularly in Canada, where the weakness of the Canadian dollar is driving costs up and profits down for many businesses. Low-cost content production is gaining traction. Budgets are tight, and there aren’t a lot of innovation-focused dollars to go around. Sorry, Quebec.

Mobile 105

Mobile Trends Compete Loyalty 105