Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. For example, a customer might: Discover a product while browsing videos on YouTube. Create Omnichannel Marketing Campaigns. Become a Brand Influencer on TikTok, Instagram, or YouTube.

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Influencer Brands Policies Privacy 288

Sprout Social

NOVEMBER 1, 2023

10 behind-the-scenes post ideas and examples for your next campaign 1. For example, in our Instagram carousel post below, the first slide shows a conversation between team members working on an episode of Unread. The post 10 behind-the-scenes content ideas for your next campaign appeared first on Sprout Social.

Campaign 90

Campaign Content Upcoming Authentication 90

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Your performance goal is Conversions (number or value) and the conversion event is Purchases.

Embedding 163

Embedding Eventful Cost Issues 163

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. 45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). Source: Afterpay.

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Campaign Social Media Retail How To 130

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Metrics Influencer Campaign CPA 52

agora pulse

OCTOBER 21, 2020

How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Access to YouTube Analytics. Who Can Access YouTube Analytics? Table of Content.

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Analytics YouTube Overview Social Media Management 107

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.

Campaign 176

Campaign Social Media Statistics Sports 176

Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features.

Analysis 52

Analysis YouTube How To Comparison 52

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. Or conversely, to keep their names out of the news.

Marketing 367

Marketing Syndication Adwords News 367

Jon Loomer

SEPTEMBER 15, 2022

This can be critical to properly evaluate the performance of a campaign. But, what about if that campaign isn’t effective? But, what about if that campaign isn’t effective? Is it due to the conversion rate? Messaging Conversations Started (4). Watched a YouTube Video. Engagement Score.

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Metrics Examples Facebook How To 214

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. Purchase Conversion Value. The staples. Amount Spent.

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Metrics Facebook CPC Eventful 212

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. It shows metrics assessments and gives you direction to grow your YouTube channel.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Meaningful content and conversation. Does their content inspire conversation? To this end, some social metrics matter more than others.

Influencer 112

Influencer Campaign How To Marketing 112

The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. It should be included as part of all Facebook campaigns. — SS. — SS.

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News Research Facebook YouTube 225

Firebelly

FEBRUARY 17, 2010

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads! The one I saw on TV just had the voiceover telling people to go to Youtube, but no URL was provided. Posted by: Mbj | February 17, 2010 at 11:01 PM Mark, I'm glad that.

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YouTube Campaign URL Paid Search 129

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

MARCH 1, 2024

Even YouTube, which still has a standard aspect ratio of 16:9 (i.e., So it’s no surprise the world’s most-watched video platform has begun shifting toward portrait-oriented videos — not least through the launch of YouTube Shorts , its answer to TikTok and Instagram Reels. However, the upsides are significant.

Video 231

Video Trends Marketing Mobile 231

Marketing to Serve

DECEMBER 3, 2017

Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one. Why create an AdWords remarketing campaign? Remarketing campaigns receive a large number of impressions.

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Adwords Campaign Google Advertising 77

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Host Olivia Messina and Stephanie discuss the content types that consistently earn high engagement and why posting more doesn’t guarantee better conversion rates.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Koka Sexton

JANUARY 2, 2023

With millions of users active daily, platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube have become invaluable to businesses who are looking to expand their customer base and generate new leads. It is great for businesses looking to quickly engage with their followers and create two-way conversations and interactions.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Oktopost

FEBRUARY 7, 2022

Listen to the Podcast: Or subscribe on Spotify or YouTube. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. As Pinterest embraces a more video-focused format, this can be a good opportunity for marketers who use video as a strong part of their campaigns. Campaigns are the highest level of advertising structure on Pinterest. Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? But it’s vital to develop a strategy first.

Tips 352

Tips Marketing Privacy Influencer 352

Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. They all have happy homes.

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Campaign Hashtag Film Advertising 152

Ignite Social Media

JANUARY 8, 2024

YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds. It’s another metric of efficiency for brand ad campaigns. This is an attribution model that track conversions within a 7-day window after a viewer sees or clicks on your ad. So not all views are created equally.

Social Media 124

Social Media CPA CPM CPC 124

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. YouTube: Create product demos and self-service tutorial videos. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.”

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

JANUARY 10, 2022

Listen to the Podcast: Or subscribe on Spotify or Youtube. With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Each frame serves as a vignette, complete with pieces of conversations and observations, while rolling into the overall story.

Video 150

Video Campaign Case Study YouTube 150

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Don’t be tempted to fake your user-generated posts or campaign. Increase conversions and influence purchasing decisions.

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UGC Content HootSuite Authentication 145

Oktopost

SEPTEMBER 22, 2021

If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions. Social media is essential for B2B marketers because, at this point, social media has become not only part of the conversation but part of the conversion path.

B2B 136

B2B Social Media Strategy LinkedIn 136

Firebelly

JULY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st.

Social Networking 172

Social Networking YouTube Film Paid Search 172

Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And the value of an email marketing campaign has come back into fashion. And YouTube, for sure, I think it’s underutilized for B2B.

B2B 306

B2B Influencer Platform SMS 306

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. It is important to look into the amount spent on each and every advertisement campaign.

Strategy 172

Strategy Marketing Guidelines Review 172

Firebelly

JANUARY 26, 2010

The grand prize was $5,000. In February 2008,after receiving over 50 video entries, the AARP announced WhenI’m 50 as the winning video. Your comment has not yet been posted. Your comment could not be posted.

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YouTube Paid Search SMS Syndication 143