article thumbnail

Digital PR Content – Campaign or Conversation?

Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. That takes much more than one campaign. Who is your audience?

article thumbnail

Digital PR Content – Campaign or Conversation?

Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. That takes much more than one campaign. Who is your audience?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital PR Content – Campaign or Conversation?

Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. That takes much more than one campaign. Who is your audience?

article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Buzzlogic – As it says on their company page “Welcome to the Conversation&#.

Cymfony 152
article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

article thumbnail

Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization.