Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Research 140

Research Strategy Influencer Survey 140

Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS?

Strategy 201

Strategy How To Facebook Meeting 201

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. Create a campaign using the Reach objective.

Examples 206

Examples Conversation CPM Campaign 206

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Jon Loomer

OCTOBER 12, 2021

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. The primary bid strategies are as follows: Lowest Cost. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Some conversions will cost more and some less.

Cost 202

Cost CPA Strategy Facebook 202

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? Paid TikTok Ads Can Drive Traffic Efficiently Paid TikTok ads open up more possibilities for driving traffic and conversions. Conversion-focused ads will see better performance if they build on established brand awareness and interest.

Conversation 110

Conversation Marketing API Analytics 110

Jon Loomer

APRIL 19, 2023

In this post, let’s discuss what advertisers normally do, the problems with that approach, and how you can do better with a Slow Burn strategy. Increase the budget of the active campaign or ad set. Duplicate the campaign, increase the budget of the duplicate, and once you get good results turn off the prior campaign.

Strategy 180

Strategy Facebook Cost Campaign 180

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

Strategy 122

Strategy Brands UGC Marketing 122

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 190

Conversation Facebook URL Eventful 190

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. 78% of people wish they could have a text conversation with a business. P2P Texting stats from Hustle.

Strategy 211

Strategy Marketing SMS Mobile 211

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. Work with different influencers and video styles depending on campaign goals.

Influencer 96

Influencer Campaign Video Instagram 96

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

Conversation 130

Conversation Brands Authentication Trends 130

Ignite Social Media

JUNE 20, 2019

This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit.

Conversation 131

Conversation Social Media CPM Metrics 131

Keyhole.co

MARCH 4, 2024

What makes Netflix’s social media strategy successful? Let’s look at what goes into making Netflix’s social media strategy a raging success: 1. They do this by sharing personal glimpses into their shows and movies, interacting with their followers, and encouraging conversation and feedback. million Netflix UK and Ireland: 2.7

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 89

Conversation Video Tips Embedding 89

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

SocMed Sean

MARCH 3, 2022

Here are some thoughts about including Pinterest as an effective part of your campaigns. As Pinterest embraces a more video-focused format, this can be a good opportunity for marketers who use video as a strong part of their campaigns. Campaigns are the highest level of advertising structure on Pinterest. Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 147

Conversation Facebook URL Eventful 147

BeingOptimist

MAY 17, 2023

Having effective business strategies in place can be beneficial for businesses of any size, whether they are just starting or are already established globally. These strategies can help in expanding their customer base , retaining existing customers, and ultimately increasing revenue.

Strategy 75

Strategy Software Campaign Conversation 75

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has mastered the art of conversing with its audience without being overly pushy or sales-driven. In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. So— What makes Coca-Cola’s social media strategy successful?

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. These types of conversations don’t typically pop up in your notifications. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. So how can a small business create an achievable marketing strategy that gets results?

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

NOVEMBER 1, 2023

And we’ll cover 10 examples of BTS social media content to help inspire your strategy. 10 behind-the-scenes post ideas and examples for your next campaign 1. For example, in our Instagram carousel post below, the first slide shows a conversation between team members working on an episode of Unread.

Campaign 90

Campaign Content Upcoming Authentication 90

Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement. Great tools can make all the difference to your Instagram strategy. users back in 2020.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Likes are great, but conversions are the ultimate win. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

DECEMBER 7, 2022

To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. As marketers look forward to 2023 planning, there are three key lessons to take away from Spotify’s Wrapped campaign.

Campaign 101

Campaign Marketing Social Media Trends 101

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. Shout-outs. Positive comments.

Conversation 136

Conversation Review Marketing How To 136

The Realtime Report

JULY 21, 2021

Strategy for Your Business. To help create an effective social media strategy for your business, here are some helpful tips: Coordinate with Your Entire Marketing Team. In order to maintain consistency across channels and campaigns, it is important to coordinate with your other team members or marketing branches.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.

B2B 136

B2B Social Media Strategy LinkedIn 136