Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge.

Reputation 342

Reputation Social Media Banking B2B 342

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Manage your online reputation with Keyhole Why is brand monitoring important for you? Brand reputation management: Brand monitoring helps companies to maintain a positive reputation. from the Listening & Campaigns tab.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 111

Campaign Brands Communities Industry 111

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

Conversation 135

Conversation Review Marketing How To 135

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Create link-bait campaigns with SEO article writing and submission to sites like Article Base and Ezine.

Reputation 249

Reputation Press Release Directory Real Estate 249

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For the sake of conversions, it’s good practice to get straight to the point.

Conversation 161

Conversation Video Content How To 161

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. Meta reports conversions based on the date of impression, not the date of conversion.

Sample 177

Sample Samples Report API 177

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right. social listening”).

Advertising 238

Advertising Social Media Strategy Authentication 238

Keyhole.co

FEBRUARY 20, 2024

By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. Trendspotting made easy Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For the sake of conversions, it’s good practice to get straight to the point.

Conversation 101

Conversation Video Content How To 101

Social Media Strategies Summit

OCTOBER 13, 2023

And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable.

Brands 108

Brands How To Sentiment Metrics 108

Keyhole.co

FEBRUARY 13, 2024

Brand reputation management As a brand, you can’t make everyone happy. However, keeping track of positive and negative comments around your business is essential to mitigate potential reputation crises. Identify keywords to track conversations better. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. your influencer’s.

Influencer 105

Influencer Marketing Collaboration ROI 105

Jon Loomer

MAY 10, 2023

There are so many factors that we may not even know about that are influencing our performance from campaign to campaign. It’s also going to be easier for an established brand with a positive reputation to get good results compared to a completely new startup in a crowded industry. How is the Business Manager set up?

Startup 191

Startup API Issues Industry 191

Sherrilynne Starkie

APRIL 5, 2018

One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. Soon productive online conversation about important issues was taking place.

Social Media 329

Social Media Consultant Resources Curation 329

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 104

ROI Influencer Marketing Survey 104

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Use to: Discover insights into brand perception and reputation.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Jon Loomer

FEBRUARY 19, 2024

Let’s address the mistakes related to placements and provide a path for what you should do instead… Removing Placements When Optimizing for Conversions More often than not, the advertisers who are guilty of this infraction have been doing it for years. Audience Network has a negative reputation that’s deserved.

Advertising 153

Advertising Conversation Cost Video 153

The Realtime Report

AUGUST 16, 2021

Using YouTube marketing & with the help of videos, you can provide all the information and gain a higher Return on Investment from your marketing campaign. That is why a good conversion rate optimization agency always suggest including video marketing in your marketing strategies for a better conversion rate.

Strategy 172

Strategy Marketing Guidelines Review 172

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. This is a great way to read between the lines and observe, on a large scale, how people are reacting to certain posts, campaigns or your brand in general.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

MARCH 11, 2021

The audio-only experience feels similar to a live, interactive podcast, where you can choose a virtual “room” to enter, listen in to the conversation, and sometimes even get involved yourself (although this depends on whether the room’s moderator grants you the right to participate). 6 Ways Brands Can Start Using Clubhouse.

Brands 228

Brands Conference Hosting Conversation 228

Sprout Social

AUGUST 10, 2022

Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. Brand awareness is also vital in managing a crisis , especially if it was the company’s own product that damaged the brand’s reputation. jordan_fisher. #ad

Influencer 130

Influencer Marketing Reputation Collaboration 130

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

The Realtime Report

SEPTEMBER 3, 2020

Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). Acts of online sabotage involve harming a business’s reputation. admitted they have damaged the online reputation of another business they compete with. The Survey.

Study 184

Study Reputation SEO Survey 184

Adam Sherk

NOVEMBER 1, 2012

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. 7 Conversion Rate Optimization Tips for Publishers. www.easy.pr | wendy@easy.pr.

Startup 117

Startup Campaign Tips Reputation 117

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic.

Tools 110

Tools Tweetdeck Brands Sentiment 110

Oktopost

JANUARY 10, 2022

With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. Meet Jennifer Gutman. Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. Reputation is the result of how you look, what you say and most of all what you do. Invest in a blogger outreach campaign targeting the right bloggers for your audience. Provide them with content that will spark positive conversation and sharing.

Reputation 90

Reputation Sample Samples Social Graph 90

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Keyhole.co

MARCH 6, 2024

By monitoring public opinion, Nike was able to track brand mentions and public reaction to this campaign across social media. The company made over $6 billion off that campaign within a year! Also, you can now discover and track the conversations even when they don’t tag your SM handles.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

SocMed Sean

MAY 8, 2019

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

SEO 239

SEO Strategy Tips Marketing 239

Idaconcpts

MARCH 7, 2015

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies.

Campaign 70

Campaign Marketing Advertising Reputation 70