Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Kikolani

JANUARY 26, 2010

He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Anchor text should be varied in your link building campaign, including capitalization changes and plurality. and jumped into their conversation near the end. Blogging Tips for Serious Bloggers.

ROI 114

ROI Social Media SEO Tips 114

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. Mark as read Approve comment Wow, great conversation. Thanks for including me in this conversation! Here’s a clip. Click here to try reconnecting the live stream. |

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

SocMed Sean

FEBRUARY 3, 2013

It’s a long-term commitment, not a short-term campaign. They can make your life easier by segmenting the conversations that you care about. 31) As much as possible, engage in conversations with people on Twitter. Ask questions, answer questions…make it a conversation. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

Diva Marketing Blog

JUNE 10, 2012

So much of today’s conversation is about how marketers can get results from social. Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ].

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) This is especially true as the FTC plans to police sponsored conversations. They are cheerleaders on the sidelines and they’re rooting for your team. Once you gather these sources, begin by listening to what they are saying.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Social Media Strategery

AUGUST 18, 2010

She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days.

Education 135

Education Social Media Gov 2.0 Class 135

Diva Marketing Blog

MARCH 25, 2011

If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. With social media, once you've developed your strategy and tactics including specific campaigns you should have already thought of potential blow back. s he who holds the conversation holds the relationship.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. To participate in the conversation, marketers will need to be able to have and provide greater access to decision makers – speed of response is crucial.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 20, 2010

link] Paul Gailey even if the reach can be lower for fledging social media activities for smaller brands compared to classic sem, the power of a few champions in social media for companies can carry greater weight and effectiveness to improve endsite conversion ratios as recomendation becomes more compelling than online advertising.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

SEPTEMBER 4, 2012

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. “The lack of conversion opportunities is the single biggest mistake that we see when speaking with B2B marketers working to leverage social media.” ” You have to ask for leads.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Thanks for the kind words. Means a lot to me.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Conversion expert. Every website that sells products or closes for appointments whether B:C or B:B should be interested in their conversion ratios and improving those ratios. what action do we take. Project manager.

How To 240

How To Marketing SEO Training 240

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” Unlike pure SEO management tools (e.g., site) is helpful. site) is helpful.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

OCTOBER 5, 2010

In other words, the 14 million odd people who regularly go on Twitter (as opposed to the 95 million that have signed up), are already active in social media, know how to make things happen and to create noise – good or bad – online, and take conversations elsewhere, be that to blogs, forums, other social networks, or even the mainstream media.&#.

Tools 207

Tools Twitter Tips Statistics 207

Social Media Strategery

AUGUST 8, 2010

Best, Amber Naslund Radian6 [link] Alex Priest The kicker: “The point is that social media doesn’t fit nicely into just one job description.&# Some people actually accept and expect that their professionals in government and business are too busy and too professional to spend all their time twittering away in cheery conversation.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Conversation Agent , covers business, communication, social media, PR, and more. Follow her @allison_boyer on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 23, 2012

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas even five to ten years ago, it was I need to talk to a sales rep to even open the conversation.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

MARCH 27, 2017

3) Radian6 (aka Social Studio). Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time. Build better relationships by listening in on conversations happening around your industry, business or niche.”

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 118

Radian6 Social Media Company Statistics 118

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 16, 2010

&#. The 7 Secrets of Social Media Conversion [INFOGRAPHIC] by The Unbounce Blog. **5 Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof&# through badges and widgets to optimizing post-conversion opportunities.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JUNE 14, 2012

Interesting conversation that we had last week. You don’t need a full blown Radian6 installation to get started, just doing some listening. If we hadn’t had that, I don’t know if our decision would have been different, but it definitely would have been a different conversation. Jay’s Thought of the Week.

Hashtag 115

Hashtag B2B Social Media Metrics 115