Social Media Strategies Summit

NOVEMBER 30, 2022

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Process 111

Process Sentiment Analysis Applications 111

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 190

Conversation Facebook URL Eventful 190

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Below, we’ve created a detailed tutorial in which experienced social media ad buyers Victoria Rogers and Toiia Duncan walk you, step-by-step through the process.

Campaign 101

Campaign Social Media How To Overview 101

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Image source Eric at TGR has a similar process.

Conversation 130

Conversation Brands Authentication Trends 130

Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Conversation 147

Conversation Facebook URL Eventful 147

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. 10 behind-the-scenes post ideas and examples for your next campaign 1.

Campaign 91

Campaign Content Upcoming Authentication 91

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. What is social media monitoring (and why does it matter so much)?

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

Conversation 79

Conversation FAQ Sentiment Banking 79

Social Media Strategies Summit

APRIL 15, 2021

Maybe it is an ongoing process and an infinite loop. In this section, you will learn the step-by-step process of how to create a brand community. Follow this process to create a successful community of loyal customers for your brand. Maintaining your brand community and engaging its members is an ongoing process.

Process 162

Process Communities Brands How To 162

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. For such a campaign to achieve the best results, though, you need to employ the right tactics. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. Of course, the offer often won’t work if the process of giving you their details is too much of a hassle.

Campaign 132

Campaign Marketing How To Discount 132

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. Meta won’t have a secondary goal of conversions or purchases.

Eventful 193

Eventful Conversation Campaign Types 193

Ignite Social Media

JANUARY 22, 2024

Target the right users for your campaigns. It only takes a few minutes to create a TikTok Ads Manager account and launch your first ad campaign. The process is simple and intuitive. Set Up Your Ad Campaign In TikTok Ads Manager, create a new campaign. Select your objective (traffic, conversions, etc.)

Organization 179

Organization Campaign Conversation Platform 179

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Jon Loomer

NOVEMBER 1, 2023

This comes into play when using the Website conversion location (found when using the Sales, Leads, or Engagement objectives). It utilizes your pixel and a conversion event. An attributed conversion, in this case, is any conversion that happens within 7-days of clicking your ad or 1-day of viewing your ad (without clicking).

Eventful 153

Eventful Campaign Conversation Engagement 153

Jon Loomer

FEBRUARY 21, 2024

The processes of targeting and optimization are beginning to blend into one. In others (like when optimizing for conversions), it’s on by default and can’t be turned off. If you don’t provide any suggestions, Meta will start with your prior conversions, pixel data, and previous engagement with your ads.

Advertising 168

Advertising Campaign Conversation Eventful 168

Jon Loomer

OCTOBER 25, 2023

Advantage+ Shopping Campaigns roll out, which eliminate targeting inputs. ” Otherwise, Meta will find your audience based on pixel activity, conversion history, and prior engagement with your ads. Sometimes (like with Advantage Campaign Budget), Meta backs off. Maybe you’ve resisted it. There are protests.

Campaign 184

Campaign Advertising Privacy System 184

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 155

Campaign Advertising Cost Conversation 155

The Realtime Report

OCTOBER 14, 2022

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Naturally, you won’t want to take things too far with your campaign, as some others have done. The same can be said of Tulleys’ Halloween campaign in 2013 , which was investigated by the advertising watchdog following complaints.

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Metrics Advertising Campaign Discount 91

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 141

Campaign Social Media Social Media Management Team 141

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Are you getting the most out of your Facebook Ads? Table of Contents.

Conversation 127

Conversation Tips Facebook Advertising 127

Jon Loomer

DECEMBER 10, 2023

The campaign objective isn’t that important… Look, the objective has a purpose. It streamlines the campaign creation process by impacting the settings available in the ad set and ad. That will only happen if you select Conversions as your Performance Goal and Purchase as your Conversion Event.

Campaign 138

Campaign Advertising Buy Conversation 138

Jon Loomer

OCTOBER 18, 2023

” The process isn’t difficult, but the question is… Why? Not to be confused with custom conversions , custom events are conversion events (often on your website) that fall outside of Meta’s predefined standard events. Let’s discuss… What Are Custom Events? First, a quick explanation.

Eventful 164

Eventful Overview Notification Study 164

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Guest post by Ahana Basu.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate.

Conversation 111

Conversation Marketing Campaign Analytics 111

Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API. Page visits.

API 91

API Conversation Facebook Marketing 91

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. Ultimately, I want to compare the number of conversions reported by Ads Manager to those by Google. One approach is using URL parameters.

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URL Examples Facebook Analytics 204

Jon Loomer

JANUARY 24, 2024

While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. We also want a solution that is in line with Meta’s current philosophy and campaign creation flow. This can also work for conversion leads optimization. They create a campaign optimized for Post Engagement.

Advertising 174

Advertising Eventful Campaign Engagement 174

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. Advantage Lookalikes is automatically enabled for new, duplicated, or draft ad sets using a lookalike audience when optimized for conversion, value , or app events. Advantage+ App Campaigns. Advantage+ Shopping Campaigns. Personalization.

Campaign 190

Campaign Advertising Features Conversation 190

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Use email content for social media and vice-versa Another way to engage your audience with your content is to integrate social media and email marketing campaigns to maximize their reach and impact.

Campaign 52

Campaign Social Media Marketing Metrics 52

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? Define Conversions.

Mobile 162

Mobile Conversation How To Applications 162

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

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Campaign Engagement Tumblr Eventful 255

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier.

Strategy 123

Strategy Brands UGC Marketing 123