Harp Interactive
MARCH 31, 2010
The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Twitter Conversation (measured in @mentions). On an average how many friends/followers do they have and so on.
Akamai Marketing
JULY 28, 2011
I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. The paid version is well worth it for particular campaigns. Extraordinary, when you think about it, particularly given all the attention that Twitter garners.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Waxing UnLyrical
OCTOBER 24, 2010
Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.
Waxing UnLyrical
NOVEMBER 3, 2010
.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. Click here to try reconnecting the live stream. | pts Settings. Read All About It! Wanna Subscribe?
Waxing UnLyrical
OCTOBER 22, 2010
So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#
Waxing UnLyrical
JANUARY 4, 2011
Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. pts Settings.
Waxing UnLyrical
FEBRUARY 1, 2011
And especially since the chat brings together folks at all levels of experience, we thought it would be good to focus the conversation around outcomes with these questions. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. pts Settings. Read All About It!
Expert insights. Personalized for you.
350 
Let's personalize your content