Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing.

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B2B LinkedIn Strategy Brands 130

Buffer Social

OCTOBER 11, 2023

LinkedIn, however, has gone the other way. Here’s everything you need to know about LinkedIn Top Voices and how to become one.    What is a LinkedIn ‘Top Voice’? The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program.

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LinkedIn Badge Communities How To 116

Oktopost

DECEMBER 11, 2018

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms.

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LinkedIn Conversation B2B Mobile 117

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience.

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Examples LinkedIn Collaboration Case Study 101

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

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Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

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Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

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B2B LinkedIn Tips Marketing 148

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. 3X higher conversion rates. Cross-Promote Campaigns. Publish Email Campaigns on Social.

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Social Media Strategies Summit

NOVEMBER 14, 2019

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. 1 General Electric Showcases Their Innovations.

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Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. 10 behind-the-scenes post ideas and examples for your next campaign 1. For example, in our Instagram carousel post below, the first slide shows a conversation between team members working on an episode of Unread.

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Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

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Organization LinkedIn Strategy Social Media 101

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 98

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. As a beginner, maybe your leads will be few, and conversion percentages will be singular digits. Let’s start!

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LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. As a beginner, maybe your leads will be few, and conversion percentages will be singular digits. Let’s start!

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. As for brands, many digital campaigns are missing the mark when it comes to driving awareness and increasing engagement. As for brands, many digital campaigns are missing the mark when it comes to driving awareness and increasing engagement. Users on the platform are bombarded daily with content.

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LinkedIn B2B How To Metrics 107

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

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Software LinkedIn Content management systems How To 107

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

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B2B LinkedIn Facebook Statistics 150

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience. Of course, this doesn’t tell you the whole story.

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Social Media How To Survey Analytics 215

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

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LinkedIn Tips Marketing B2B 140

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

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Influencer LinkedIn B2B Industry 88

Sherrilynne Starkie

JULY 19, 2019

Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. LinkedIn is adding three new advertising features plus an optimized click pricing option.

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News Social Media Discount LinkedIn 236

Later

JUNE 21, 2021

Are you making the most out of LinkedIn? . LinkedIn offers a vast array of marketing opportunities to establish your brand as a thought leader, boost visibility, and drive sales. We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! Later, Christine Colling.

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Social Media Management LinkedIn Tips Social Media 81

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. The professional setting of LinkedIn is great for cutting through the fluff and being direct with your audience. As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022.

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LinkedIn Analytics Metrics Guidelines 52

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

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Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

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LinkedIn How To Real Estate Advertising 94

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions.

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Social Media Management Skills Social Media Metrics 227

Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

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Conversation Marketing Campaign Analytics 111

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Examples Campaign Discount Marketing 92

Later

MARCH 26, 2021

When it comes to driving sales on social, LinkedIn might not be the first platform you think of. However, over 76% of buyers are ready to have a sales conversation on LinkedIn — making it a valuable place to generate leads. Ready to level-up your strategy and make sales on LinkedIn? Optimize Your Posts.

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LinkedIn How To Hashtag Industry 62

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 8 Google AdWords Hacks That’ll Double Your Conversion Rate. 4 Components Of The Best Social Media Campaigns. Just GOLD.

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Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This means if your audience is primarily on LinkedIn, go for text posts.

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Tips Marketing Privacy Influencer 352

Keyhole.co

DECEMBER 5, 2022

LinkedIn is a platform with a professional pulse. LinkedIn allows you to conduct market research and gain accurate insights. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. As mentioned before, LinkedIn is on the professional spectrum of social media sites. To understand the market.

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Analysis LinkedIn Research How To 52

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

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B2B LinkedIn Authentication Loyalty 62

Social Media Strategies Summit

OCTOBER 13, 2023

Semrush Reacts to The Little Mermaid Trailer When we think about brands successfully leveraging social media trends , we generally focus on what’s happening on platforms like Twitter and TikTok, which pride themselves on being at the forefront of zeitgeisty conversation.

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