Firebelly

OCTOBER 9, 2013

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. What Social Media Can Teach Us About The Affordable Care Act (Or Is It Obamacare?).

Health Care 155

Health Care Social Media Insurance Hashtag 155

Hootsuite

SEPTEMBER 28, 2020

Relationships develop with sustained engagements that lead to conversations across multiple channels. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels.

Marketing 144

Marketing Committee Health Care Organization 144

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 128

Social Media Consultant Health Care Questions 128

Webbiquity SMM

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. Optum connects the brightest people, places and ideas across the health care ecosystem to create better care.

Company 149

Company Twitter Software System 149