Ignite Social Media

JUNE 20, 2019

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Avoiding “Clicky” Users.

Conversation 131

Conversation Social Media CPM Metrics 131

Jon Loomer

FEBRUARY 12, 2024

When an exclusion is required, you should exclude that group in as many ways as possible. They consider it a “true prospecting” campaign and only go after completely new customers. But, you’re also optimizing for conversions, link clicks, or landing page views. But Advantage+ Shopping Campaigns go even further.

Advertising 184

Advertising Campaign Cost Conversation 184

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. There are 71 different possible ways, based on different objectives and conversion locations, to select 21 unique performance goals. Meta won’t have a secondary goal of conversions or purchases.

Eventful 193

Eventful Conversation Campaign Types 193

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. 3X higher conversion rates. Average conversion rates for email marketing are at least 3X higher than those for social media. With email segmentation, you can split subscribers into groups based on interests or behaviors.

Campaign 150

Campaign Social Media UGC Marketing 150

Jon Loomer

OCTOBER 11, 2023

We experimented with grouping interests in one ad set and lookalikes in another. A part of the country isn’t leading to conversions? If you wanted to go after a group of people who knew who you were and were likely to convert, there were several places to start. Or we’d layer interests on top of lookalikes.

How To 190

How To Groups Groups Campaign 190

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. That said, it also shouldn’t be used in all situations.

Construction 183

Construction Cost Issues Conversation 183

Jon Loomer

DECEMBER 4, 2023

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. You can run your survey test on a specific campaign, campaign group, or across your entire ad account.

Brands 146

Brands Survey Campaign Groups 146

Jon Loomer

SEPTEMBER 7, 2017

You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. What, then, do you do if you aren’t getting that many conversions?

Conversation 156

Conversation Facebook Advertising Campaign 156

Awario

APRIL 14, 2021

The Seraph agency received a request from a political party, The Independent Group, to create and implement a promo digital campaign within a tight turnaround. From day one, the Seraph team used Awario to track the conversations around the campaign, measure sentiment, reach and identify key trends within the social media buzz.

Groups 81

Groups Groups Sentiment Strategy 81

Jon Loomer

MARCH 11, 2024

This is a departure from the primary design I’ve seen when using conversion performance goals. Your audience can be expanded to reach people beyond that group if better results can be found. Not long after its initial rollout, Advantage Detailed Targeting became a fixed default for any conversion-related performance goal.

Advertising 173

Advertising Groups Groups Conversation 173

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

The Realtime Report

MARCH 11, 2014

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible' MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. And within a few days, a meeting was set.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 120

Campaign Hashtag Analytics Metrics 120

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 153

Campaign Advertising Cost Conversation 153

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Your performance goal is Conversions (number or value) and the conversion event is Purchases.

Embedding 162

Embedding Eventful Cost Issues 162

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Jon Loomer

MAY 23, 2023

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. They help tell the full story of my campaign’s performance. I love metrics.

Metrics 166

Metrics CPM Advertising CPC 166

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. Purchase Conversion Value. The staples. Amount Spent.

Metrics 212

Metrics Facebook CPC Eventful 212

Pixlee

SEPTEMBER 8, 2020

It takes more than just searching through stock photo libraries to find images of underrepresented groups. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Create a brand community for your customers to invite conversation in a more accessible environment.

Campaign 77

Campaign UGC Marketing Authentication 77

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The three advertising campaigns you need to run target each of these audience temperatures and move people from one stage to the next. We call it the ALL Framework.

Advertising 111

Advertising Campaign Facebook Buy 111

Proactive Report

JANUARY 6, 2016

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. That takes much more than one campaign. Who is your audience?

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. That takes much more than one campaign. Who is your audience?

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. That takes much more than one campaign. Who is your audience?

Conversation 40

Conversation Campaign Content Visible Technologies 40

Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. This will fuel authentic conversations.

Training 172

Training Forums Team Curation 172

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

Campaign 153

Campaign How To Consultant Team 153

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. For instance, if one group makes up 50% of your business, half your social content should be aimed at them. Now, it’s time to gather even more data through social listening.

Social Media 215

Social Media How To Survey Analytics 215

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

CPM 173

CPM Types Campaign Examples 173

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Campaign Performance. Conversion Rate. Qualifying Leads.

Metrics 140

Metrics B2B ROI Advertising 140

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. What if we could turn on a campaign and walk away, knowing that it will remain effective over time?

Campaign 146

Campaign How To Facebook Overview 146

Jon Loomer

MARCH 11, 2024

I’d often create “ Evergreen Campaigns ” that would display a series of eight or nine ads during a 30-day period to people who opted in to a free offer. The algorithm would prioritize those people but wouldn’t be restricted to that group. It was insanely cheap and profitable to do so. A high-priced product 3.

Construction 134

Construction Cost Price Education 134

Jon Loomer

DECEMBER 1, 2022

It could be a conversion, link click, app install, or something else. The algorithm then finds the people within that group to perform that action. In the cases of Advantage Detailed Targeting and Advantage Lookalikes, you can’t turn this off when running conversions campaigns. Going Broad and Conversions Campaigns.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

AUGUST 30, 2023

To determine this, Meta’s systems are constantly learning from your pixel data, conversions history, and people who have engaged with your previous ads and content. In both cases, Meta can expand the audience to reach people beyond that group. This stuff is eerily similar. Age and Gender. At least, this is how Meta advertises it.

Cost 186

Cost Campaign Advertising Products 186

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. What’s the greater purpose of this proposed project?”

Resources 101

Resources Telecommunications Collaboration Project 101